Organization-wide customer experience for B2B


Many organizations assume that customer experience is primarily the domain of B2C enterprises. However, in practice, successful B2B enterprises have to put even greater emphasis on CX across the enterprise. This is because many of the tasks required by business buyers have far greater complexity and need for information.

Customer acquisition costs are higher, there is often far more information to store and retrieve (product catalogues, related parts, etc.) and the need for correct information on service and maintenance is critical for employees, partners/distributors, and support-seeking clients.

In this event talk, learn how organizations are using content platforms in order to build enterprise-wide practices to enable greater efficiency and customer interaction.

Recommended for

B2B digital business leads, contributors and team members.

Recorded on
10 November 2020
31 minutes
Watch now


Mark Demeny
Director of Content Management Strategy
Event Partners


dotSource, that’s over 300 digital natives with one mission: designing digital customer relations. Our work rises from the connection between humankind, space, and technology.

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