Knowledge Base: Quest to Educate
Webinar
Recorded on Oct 13, 2021
At every stage of the user journey, content is the key to making connections and inspiring action. Whether it be in-person or online, text or video, what you create and share plays a pivotal role in attracting, converting and retaining customers.
About the webinar
Throughout the Quest Webinar Series, we take you through the customer journey by exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base.
Tune in as we interview Contentful solution partners — digital leaders in the MACH space — on how they addressed business challenges with Contentful.Â
The third and final stop on our quest through the customer journey takes us to knowledge base. Join us and leaders from Appnovation, Phase2 and Vshift to learn how to:Â Â
Build and maintain a streamlined knowledge base that enables consistency across channelsÂ
Reuse content to maintain consistent, up-to-date answers across your organization
Provide self-serve options to customers that increase brand loyalty, advocacy and customer lifetime value
Meet the presenters
Gavin Estey
Technical Director, Appnovation
Terry Stephenson
Managing Director, Commercial, Phase2
Eric Feige
Managing Director, Strategy, VShift
