Contentful Logo Full

Composable content strategies for retail

Today’s customers expect a lot from retailers. To win them over, brands must deliver the right message to the right person at the right time. Discover how Contentful helps teams achieve this.

Contentful for retail

For modern retailers, content is core to building a strong brand experience at every stage of the customer journey. Find out how a composable content platform connects digital teams and content to propel businesses forward.

Download guide
The cover of the Contentful for Retail guide.

What a market-leading composable content platform looks like

One source of truth

From online storefronts to mobile apps and digital signage, keep your in-store and digital content in one place.

Personalized commerce

Retain customers with dynamic pricing, personalized promotions, and tailored product recommendations.

Efficient operations

Save on engineering costs, streamline operations across channels and brands, and keep things consistent.

On sprints toward scalable, content-driven commerce with Contentful

With Contentful, On is able to quickly produce inspiring content, turning customers into life-long brand advocates

View case study
Kris Hedstrom, Head of UX/UI Design, On

When you don't have to recreate content all over the place, it breeds consistency and reuse. That has been a big unlock of success for us.

Kris Hedstrom

Head of UX/UI Design


Headlines: Revolutionizing retail with Ruggable

In this webinar, we delve into the strategic collaboration that propelled Ruggable’s content and merchandising experiences to new heights.

Watch now
Headlines: Revolutionizing retail with Ruggable

Join us live

Attend our upcoming events and gain valuable insights into how a composable content platform can transform your digital content strategy, streamline operations, and enhance customer experiences.

Trinny London's Secret to Perfecting Personalization

For our next edition of Headlines, we are partnering with Trinny London, the London-based skincare brand well known for its unique idea of portable, stackable, premium makeup, working on a mission to give everyone the tools they need to feel their best.


Elevate ecommerce experiences with Contentful

Join our live demo on July 25 to discover how a content platform simplifies the rapid creation, testing, and personalization of ecommerce experiences across digital channels helping you stay competitive and win customers.


Resources to move your organization forward

The marketers technical discussion checklist

Vetting and procuring a new platform can be a lengthy, cross-team effort. Frame the discussion with your technical counterparts and skip to the front of the line with this comprehensive checklist.

Download checklist
A preview of the QSR Technical Discussion guide

Major retail brands count on Contentful