Report
The State of B2B Personalization, 2024 (Forrester Reprint)
B2B audiences have high expectations for personalization that aren’t being met.
B2B buyers want relevant experiences, not just more noise. Learn how marketers are using AI to personalize B2B experiences that convert, in this Forrester report.
Successful B2B personalization should be:
Relevant
Over half of B2B buyers say vendor content is useless to them.
Behavior-based
Personalizing B2B experiences around a user’s buying group role is a helpful, yet still underused tactic.
AI-powered
AI helps identify the most meaningful personalization strategies and scale what’s working.
Why use personalization in your B2B experiences?
82% of global B2B marketing decision-makers agree that buyers expect tailored sales and marketing experiences. (Source: The State Of B2B Personalization, Forrester Research, Inc., December 12, 2024).
