Successful B2B personalization should be:
Relevant
Over half of B2B buyers say vendor content is useless to them.
Behavior-based
Personalizing B2B experiences around a user’s buying group role is a helpful, yet still underused tactic.
AI-powered
AI helps identify the most meaningful personalization strategies and scale what’s working.
Why use personalization in your B2B experiences?
82% of global B2B marketing decision-makers agree that buyers expect tailored sales and marketing experiences. (Source: The State Of B2B Personalization, Forrester Research, Inc., December 12, 2024).
