From Black Friday to Cyber Monday, powering peak retail moments with 99.99% uptime
When discovery can happen anywhere, content is what sets retailers apart
Contentful gives retail teams a unified content foundation to build upon with your existing commerce, data, and marketing tools.
Move at the speed of retail
Launch, test, and optimize experiences faster. With AI Actions and Automations, respond to trends, seasons, and behavior in real time.
Make every experience personal
Deliver tailored content that adapts to each shopper, so every interaction feels relevant and drives action.
Keep every channel in sync
Create content once and reuse it everywhere. Experiences stay consistent from site to app to store, and ready for AI-powered discovery.
Your next loyal customer may never visit your site
Shoppers now discover and decide what to buy before ever reaching your site, from TikTok to AI assistants. To succeed you need to deliver the right content, in the right format, on the right channel, at the right time.
Faster content production with AI
Google searches trigger AI overviews ¹
Consumers ignore irrelevant messages
U.S. shoppers choose cheaper brand alternatives
Contentful turns every digital experience you build into your competitive advantage
It’s not enough to make great products. You need content that’s structured to show up wherever customers are searching, shopping or scrolling, and a unified foundation to create, deliver, and optimize it on.
Create once, personalize everywhere
With Contentful as a unified hub for your digital experiences, you can build product pages, promotions, and campaign content as reusable pieces you can adapt for every audience, market and channel — from your site to to your app to in-store. Personalize experiences like tailored suggestions, cart reminders, and offers without recreating content for every variation.
Use Contentful Personalization to target by audience, behavior, and loyalty tier
Apply AI to generate, adapt, and test variations in seconds
Scale globally with localization to tailor content by market, language, and region
Show up where your shoppers are looking
Make sure your content can be understood, surfaced, and trusted wherever shoppers are searching, from Google to AI assistants to the engines that power product discovery. When your content is structured and consistent, it’s more likely to appear, get cited, and influence buying decisions.
Deliver content to any channel from a single API, including web, mobile, email, and in-store kiosks
Connect seamlessly to Shopify, SAP Commerce Cloud, Salesforce Commerce Cloud, and com/mercetools
Structure content so it can be reused, surfaced, and trusted across search, social, and AI
Built for the moments retail can’t afford to miss
Whether it’s Black Friday, a major drop, or a flash sale, Contentful helps your team launch on time, stay flexible, and keep every experience running smoothly. With enterprise-grade infrastructure, your team deliver and adapt experiences confidently, even under peak demand.
Make updates instantly with live preview and visual editing, no dev tickets required
Plan and coordinate for key retail moments ahead of time with Timeline
Go live with confidence at any scale, with fast, reliable delivery that holds up during traffic spikes
Create once, personalize everywhere
With Contentful as a unified hub for your digital experiences, you can build product pages, promotions, and campaign content as reusable pieces you can adapt for every audience, market and channel — from your site to to your app to in-store. Personalize experiences like tailored suggestions, cart reminders, and offers without recreating content for every variation.
Use Contentful Personalization to target by audience, behavior, and loyalty tier
Apply AI to generate, adapt, and test variations in seconds
Scale globally with localization to tailor content by market, language, and region
Show up where your shoppers are looking
Make sure your content can be understood, surfaced, and trusted wherever shoppers are searching, from Google to AI assistants to the engines that power product discovery. When your content is structured and consistent, it’s more likely to appear, get cited, and influence buying decisions.
Deliver content to any channel from a single API, including web, mobile, email, and in-store kiosks
Connect seamlessly to Shopify, SAP Commerce Cloud, Salesforce Commerce Cloud, and com/mercetools
Structure content so it can be reused, surfaced, and trusted across search, social, and AI
Built for the moments retail can’t afford to miss
Whether it’s Black Friday, a major drop, or a flash sale, Contentful helps your team launch on time, stay flexible, and keep every experience running smoothly. With enterprise-grade infrastructure, your team deliver and adapt experiences confidently, even under peak demand.
Make updates instantly with live preview and visual editing, no dev tickets required
Plan and coordinate for key retail moments ahead of time with Timeline
Go live with confidence at any scale, with fast, reliable delivery that holds up during traffic spikes
Trusted by marketers, loved by developers
To keep up with your customers, you need a platform that gives developers the upper hand. Contentful makes it easy to build, integrate, and scale experiences, without rigid systems getting in the way. Deliver content anywhere, connect to your commerce stack, and stay fast and reliable during peak traffic and major drops.
API-first with REST and GraphQL support, built to fit your stack
Connect to your ecommerce platform, search, personalization, and analytics tools without heavy customization
High-performance delivery for large catalogs and peak traffic, with 99.99% downtime
Built to play nice with your favorite commerce tools
"This new platform has achieved a 28% increase in customer satisfaction, a 30% increase in engagement, and an impressive 78% increase in conversion rate. Importantly, it provides us with the capabilities to create digital campaigns faster and at a lower cost."
Chief Executive Officer
The Kraft Heinz Company
"Our vision was to thread brand and editorial content into the commerce journeys to contextualize our products and allow them to get to know and love our brand. There’s no better tool for building that experience than content."
Head of Digital Product
On
"Personalization Insights has opened up a whole new world of data for us. It acts like a magnifying glass on our content, allowing us to delve deeper into personalization and experience performance analysis. We're making smarter decisions and better serving our customers as a result."
Associate Director, Product Management
Ruggable
Contentful consistently ranks high as a DXP
Our goal is simple: Make our customers happy. And when we do, they talk about it — earning Contentful an average 4.4 out of 5 rating as a Digital Experience Platform.
Empower shoppers to choose with confidence
Contentful helps teams move faster with flexible, scalable content that isn’t tied to rigid structures.
| Personalization | Built-in personalization using modular content and real-time data across channels | ||
|---|---|---|---|
| Omnichannel delivery | Create once, deliver across web, mobile, email, in-store, and more via APIs | ||
| Content reuse | Modular content reused across campaigns, product pages, and channels | ||
| Speed to market | Launch and update campaigns in minutes without developer dependency | ||
| Peak performance | Global CDN and high-availability APIs handle traffic spikes and peak events like Black Friday | ||
| Commerce integration | Works seamlessly with Shopify, SAP, Salesforce Commerce Cloud, and commercetools | ||
| AI-ready structure | Structured, reusable content models that AI systems can cite | ||
| Team autonomy | Marketers create, test, and launch without relying on developers | ||
| Global retail operations | Centralized localization and content variants managed in one system | ||
| Governance & brand control | Role-based access, workflows, and guardrails built directly into content operations | ||
| Analytics & optimization | Integrates with modern analytics stacks and Contentful's own analytics to feed performance data back into content decisions | ||
| Total cost of ownership | SaaS platform with no forced upgrades or suite lock-in | ||
| Professional services & support | Strategic services, implementation support, and a global partner ecosystem | ||
Retailers win big with Contentful
See how global brands replace legacy CMS platforms, accelerate launches, and scale across markets — without sacrificing governance or control.
Resources to get you started
Related use cases
When you use Contentful, the world of digital experiences is your oyster.
