Irina is a marketing leader with deep expertise in content management, personalization, and composable architectures.

Irina Botea

Director of Marketing

Contentful

Irina is a marketing leader with deep expertise in content management, personalization, and composable architectures. She has shaped go-to-market strategies for API-first, headless platforms like Contentful, Uniform, and Ninetailed, helping companies lead the shift from monolithic systems to Digital Experience Platforms. Irina also served as Co-Chair of the MACH Alliance Marketing Council, promoting best-of-breed, composable technologies.

Insights

Whatโ€™s a digital experience platform?

May 30, 2025

News

Fast Forward Day 1: Rewinding digital leadership shared at Contentfulโ€™s annual conference

November 17, 2021

News

Fast Forward wrap-up: The key takeaways from our first customer conference

January 13, 2021

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