Omar Akhtar
Founder and Principal Analyst
Benchmarker
Omar has been publishing research and advising companies on marketing excellence for the last decade. As the Founder and Principal Analyst of Benchmarker, he provides B2B marketing leaders with benchmark data and qualitative research to help assess and improve their marketing performance, practices and strategy.
Five hard truths about successful content marketing in 2026
January 28, 2026
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