Do more with less: Contentful Platform updates for editorial and operational efficiency

Content operations never take a break. Whether it’s updating existing digital experiences, scaling to new markets, or keeping teams aligned, there’s always something in motion. That constant pace calls for a content platform that’s just as adaptable.

We're going to tell you a story to introduce a few of our latest and upcoming updates to the Contentful Platform — from spinning up event-based microsites faster, to scheduling releases with confidence, to making the platform more accessible — all designed to help marketing teams work smarter across markets.

Highlights include templated spaces, Timeline for multi‑version scheduling, taxonomy localization and search by locale, French and German UI support, and audit‑ready AI activities. 

Once upon a time...

Picture an imaginary global design brand, AvantLiving, preparing a rapid, week-long launch of its furniture and clothing lines for the spring collection.

The campaign spans English-, German-, and French-speaking markets, each demanding tailored messaging, localized experiences, and precise timing.

That sounds like a lot, with a corresponding number of tools needed to pull it off. But in reality, it couldn’t be easier.

Templated spaces: Launch templated experiences in days, not months

Rolling out multiple sites can be expensive and slow without standardization. Templated spaces solves this by enabling scalable content operations: bulk-deploy standardized spaces with locked content models that enforce brand consistency while still giving local teams room to adapt within global guidelines.

Why it matters: Setup time drops from months to days. New sites using the same content modeling go live much faster, marketers manage updates confidently after minimal training, and costs fall while governance stays intact across every site.

A fast start for AvantLiving

For the AvantLiving spring campaign, the company spun up several event-based microsites from Templated spaces. The centrally governed template already included the right models, page layouts, and integrations, along with reusable content types from the company’s main spaces, so there was no need to reinvent the wheel. Editors jumped straight into content, marketers updated pages with confidence, and the launch sites went live in days — not months.

Learn more about Templated spaces in the Help Center.

Product localization: French and German support 

Global teams work faster when they can use the platform in their own language. The Contentful web app and Help Center now support English, French, and German, with more languages planned. Users can set the full UI to their preferred language so daily work feels natural.

Why it matters: Onboarding is faster, training is easier, and collaboration feels seamless when teams can work in their native language.

Local languages for AvantLiving

As soon as the AvantLiving microsites were ready, Berlin and Paris editors switched their UI to German and French. No more browser plug-in translations or guesswork. Navigation and help docs were all in their language, which sped up onboarding and daily collaboration.

UI localization is coming later this fall, starting with French and German support.

Improved discoverability: Content that’s easier to find, everywhere

Editors working across regions often lose time to clunky search and rigid classification. Taxonomy localization lets organizations adapt taxonomies for each market so categories feel natural in every language. Search by Locale adds a locale filter. 

Why it matters: When content is easier to classify and faster to find, global operations run more smoothly. Editors save hours, duplication drops, and publishing is faster.

Clarity for AvantLiving’s teams

For the launch, London created the core English product entries, and Berlin and Paris used locales to create localized content. With Taxonomy localization, “Dining” became “Esszimmermöbel” and “Mobilier de salle à manger,” making the catalog intuitive in each market. Using Search by Locale, teams instantly saw what was translated or missing, and Saved Views gave each market easy access to track status without spreadsheets.

Learn more about Taxonomy localization in the Help Center.

AI activities in Audit Logs

AI accelerates repetitive work, but visibility is essential. Now, whenever AI Actions is used, Audit Logs capture those events — clearly flagged with who initiated them, which entries were affected, and when.

Why it matters: Teams get accountable, reviewable AI usage. It supports compliance with emerging AI governance, helps reviewers trace AI-driven changes during approvals, and makes it easier to adopt AI with confidence.

AI adoption at AvantLiving

AvantLiving wanted to use AI Actions for first-draft translations and alt text generation, but internal processes required clear attribution. The legal team needed assurance that every AI use was tracked and auditable before signing off. With AI activities now included in audit logs, managers could see exactly who triggered what, where, and when. That visibility gave the team confidence to put AI to work during the launch.

Learn more about AI activities in audit logs in Developer Documentation.

Timeline: Your control room for multi-release publishing

Campaign deadlines collide. Timeline brings order by letting teams stage, preview, and schedule multiple versions of the same entry in one dashboard, so overlapping updates are planned and managed with confidence instead of chaos.

Why it matters: Releases become predictable and conflicts disappear. Editors handle everyday updates and large campaigns with clarity, while managers gain full visibility across versions. Global rollouts can be coordinated in one shared workflow.

Interactive Demo: Timeline

Schedule and preview multiple future versions of the same entry, all in one place.

Predictable launches for AvantLiving

For the week-long spring push, AvantLiving’s managers used Timeline as a control room: midnight previews in Germany, afternoon waves in Paris, and a staggered English rollout — all scheduled from one view. Every version was staged, previewed, and approved before publishing. The “impossible” schedule became predictable.

Read the Timeline deep dive post.

Even more with even less, what’s ahead

Each of these updates points to the same goal: improving editorial and operational efficiency. Now teams can focus on what really matters, delivering their best work to every channel, every locale, at the right time.

Whether it’s taxonomy that makes sense in every market, templated spaces that cut setup time to days, scheduling that brings order to launches, or dashboards in your own language, the Contentful Platform is evolving to reduce complexity across workflows, so teams can spend more time creating value.

And we’re not stopping here. More refinements are continually in development to make content operations smoother, localization more seamless, and collaboration more inclusive. Because as your needs grow, Contentful grows with you.

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