Create personalized landing pages in 60 seconds with Contentful Personalization

With all of the information, ads, and content that customers have to sift through online, personalized experiences have become an important way for brands to cut through the noise.

By aligning your website content with your targeting on paid or organic campaigns, you'll be able to create personalized, high-converting landing pages. This kind of landing page provides a tailored browsing experience for website visitors, increases the chance of conversions, and, ultimately, helps you boost your bottom line. But, while successful marketing teams understand the benefits of personalized content, the personalization process isn’t always easy. 

At Contentful, we know how frustrating personalization can be for content teams. Overly technical tools often force users to tinker for hours, even when setting up a single page, while some legacy content management systems (CMSes) require developer intervention for the personalization of a relatively minor page element — and the list goes on. 

But personalization doesn't have to be this way. 

In fact, with the right tool, creating and publishing a personalized landing page can be easy: no lengthy configuration, no dev team interventions, just a straightforward platform that allows marketers to explore, experiment, and unlock benefits. 

How AI is driving personalization

Before we get into the personalization capabilities of the Contentful platform, it’s important to understand just how important a role AI is playing in the personalization revolution.

Personalization is not just about making small tweaks for individual users. It’s about implementation at scale — using technology to bring vast amounts of customer data to bear, and altering content for thousands of site users, so that every visitor receives a unique experience. 

AI can dig through tons of data, spot patterns, and even predict customer preferences. That means, with the right tools, you’ll be able to shape experiences in real time, ensuring customers see the right content when they need to see it, and become more likely to convert. 

With that in mind, let’s get into the practicalities of using personalization technology. Here’s how you can use our dedicated solution, Contentful Personalization, to create your brand’s personalized landing page content in a minute or less.

Step 1: Set objectives and metrics, local or global

To quantify the impact of your personalization strategy on content performance, you’ll need to establish the relevant objectives and metrics. Once you have a goal in mind, you can create or choose from a long list of local or global metrics such as button clicks, conversions, and many more.

Step 2: Segment your audience with AI precision

Create an audience segment for your landing page. That segment will define the way you implement personalization. You can start the segmentation process from scratch, or pull existing segments from other services within your content tech stack. 

Step 3: Audience insights

Analyze the overview of your selected audience segment. Your analysis should reveal the makeup of that particular audience, the content they see when they visit your site, and the performance of past personalizations and experiments involving that segment.

Step 4: Pick a content type with AI suggestions

Choose the component or components that you want to personalize on your landing page. There will be no shortage of personalization options: headers, banners, hero images, CTAs — bespoke AI suggestions can also surface potential personalization options that might be useful.

Step 5: Configure personalization variables in one click with AI

Contentful Personalization lets you closely control what you personalize on your landing pages. Simply, select your baseline variable, then either choose from existing content as a variant, or create your own from scratch.

Step 6: Preview

You can toggle between your baseline content and your new variant with one click in order to see how your landing page changes for your audience.

Step 7: Publish

Once you’re satisfied with your personalized landing page, click publish to push it live and see how your website visitors react.

Step 8: Monitor and analyze

After your personalization has gone live, you can navigate to the insights section of that particular personalization element to track performance based on the metrics that you’ve set up.

The bottom line

Personalized landing pages are an extremely effective way to connect with your audience and drive more engagement, conversions, and even loyalty from your customers. But their success is predicated on you having the right tools to drive your personalization strategy. 

Fortunately, Contentful Personalization makes it easy to create customized landing pages quickly and efficiently — all from the comfort of Contentful’s CMS. No need to jump between different tools, no need to configure and learn a new solution, and no need to recruit developers to help out — just simple, fast personalization, at the click of a button. 

Take landing pages, and websites, further with AI actions

And on that note, personalization is only a small part of the AI capabilities available in Contentful. Our AI Actions feature is all about helping marketing teams deliver better content, faster, with no added effort.

Beyond creating personalized landing pages, AI Actions is designed to help teams localize content, add metadata, tag images, and even craft unique experiments to refine and optimize content for a target audience. 

So, whether you want to deploy personalized landing pages, test different headlines, tailor messaging to different segments, or understand how different components of your content perform with different segments of your audience, Contentful can help you jump-start your personalization journey today. 

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