Case study: Chanel

Read My Lips

For the launch of their Ink Fusion collection in Asia, Chanel wanted to unveil an "Ink Library" pop-up experience for its shoppers. The team turned to Big Boss Studio and Contentful to make their dream a reality.

The onsite experience, known as Read My Lips, invites in-store customers to use an app to discover their character traits and receive recommendations on shades of red lipstick that correspond to those traits. The app is powered by Contentful, Gatsby and a facial recognition algorithm that associates colors with relative character traits. Thanks to Contentful environments and the platform’s ease of localization with the platform, Chanel delivers localized experiences at each pop-up. With market-specific data and content, Chanel can engage its customers in real-time.

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