Customer stories

Entrata gains real estate in marketing agility

Entrata hero image
Headquarters

North America

Industries

Construction

Use Cases

Websites

Challenge

A hard-coded custom-built CMS prevented nontechnical teams from managing content, stalling updates and eating away at developer resources.

Outcome

Contentful is helping Entrata’s website become its primary channel for customer acquisition and retention.

Weeks

to migrate new content, not months

Faster

content publishing and editing

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Solutions

Collaborative features

A headless architecture enables parallel workflows while previewing capabilities that streamline editorial processes.

Composable content platform

A composable content platform unifies content across all digital landscape.

Integrated framework

APIs and the Contentful Marketplace offer extensibility to add new tools and capabilities.

Development speed

Speed of development allows for a quick time to market.