Customer stories

Grays provides a frictionless B2B and B2C ecommerce experience with Contentful

Company size

Small business

Headquarters

Asia Pacific

Use-case

Websites

Challenge

Grays struggled to deliver timely, targeted content across online auction participants with its legacy rigid CMS.

Outcome

Using Contentful, Grays turned its auction platform into a user-friendly digital experience where marketers can quickly generate on-brand content and customers can easily find what they need, shrinking the buyer's journey.

5

on-brand home pages

Hours

to update content, not weeks

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Solutions

Scalable structure

Modular, reusable content models enhance consistency while still leaving room for creativity.

Development speed

Speed of development allows for a quick time to market.