Customer stories

Pets Deli increases Black Friday conversions by 51% with Contentful Personalization

Challenge

Pets Deli struggled to deliver personalized content at scale due to reliance on developer resources and limitations in their existing tools, creating bottlenecks during critical sales periods like Black Friday.

Outcome

With Contentful Personalization, the team easily built and deployed dynamic, segment-specific content using a no-code interface that integrated seamlessly with existing systems.

51%

increase in conversion rate

10%

decrease in bounce rate

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Solutions

Modular structure

A modular structure promotes consistency
in design and messaging.

Scalable structure

Modular, reusable content models enhance consistency while still leaving room for creativity.

Integrated framework

APIs and the Contentful Marketplace offer extensibility to add new tools and capabilities.