The benefits of adopting a headless, API-first architecture
Conference
Recorded on Apr 22, 2021
Prajanma Singh, senior product marketing manager at Cloudinary, and Rouven Weßling, director of technology partnerships at Contentful, spoke about how brands can deliver rich, multi-channel experiences with an API-first approach.
About the webinar
Webbdagarna is a two-day digital event with inspiring keynote lectures, use cases and hands-on workshops for digital professionals. Cloudinary and Contentful kicked off the second day of the event on Apr. 22, with a joint breakfast seminar talk.
Rouven Weßling from Contentful shared why adopting a new digital playbook that includes people, processes and the right platform is key to creating engaging customer experiences. With a headless, API-first approach, businesses can create compelling digital conversations at scale to win in today’s digital-first era.
Prajanma Singh discussed how Cloudinary helps customers unleash the full potential of their media to create the most engaging visual experiences on every browser, device and channel with minimal effort. This results in faster time to market, higher conversions, increased digital revenue and an improved brand experience.
Today's digital world relies on speed and agility, and with Cloudinary + Contentful's headless, API-first approach, customers have the tools to thrive in the digital-first era.
Meet the presenters
Rouven Wessling
Director of Technology Partnerships, EMEA, Contentful
Prajanma Singh
Sr. Product Marketing Mananger, Cloudinary
