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Webinar

What would your content workflow look like if AI did the heavy lifting?

AI is already helping your team create content. Learn where it can go further across your workflow, and how to identify the highest-impact place to start.

Thursday, October 1, 2026

1:00 PM EDT / 10:00 AM PDT

Webinar

What would your content workflow look like if AI did the heavy lifting?

AI is already helping your team create content. Learn where it can go further across your workflow, and how to identify the highest-impact place to start.

Thursday, October 1, 2026

1:00 PM EDT / 10:00 AM PDT

AI can do more than generate a first draft. Learn how to apply it across reviews, localization, governance and publishing, and identify the highest-impact place to start.

Join Gabriel Dillon from Contentful and Scott Michaels from APPLY as they talk through what a more connected content workflow looks like and where teams are finding real traction.

AI can do more than generate a first draft. Learn how to apply it across reviews, localization, governance and publishing, and identify the highest-impact place to start.

Join Gabriel Dillon from Contentful and Scott Michaels from APPLY as they talk through what a more connected content workflow looks like and where teams are finding real traction.

What you'll learn in this webinar:

See where AI fits across your content workflow

AI goes further than the first draft. Here's where it fits into how your team actually works.

Put AI to work on repeatable tasks

Metadata, localization, brand review, governance checkpoints, bulk updates — the parts of the workflow where AI removes the most friction.

Choose the right place to start

How to identify where to focus first and what success looks like when you get there.

Meet the presenters

Gabriel Dillon - GTM Lead, Personalization - Contentful

Gabriel Dillon

GTM Lead, Personalization

Contentful

Scott Michaels

Chief Technology Officer

APPLY

A thoughtful woman in a yellow blazer poses against a blue and pink striped background with Atlantic Re:think and Contentful logos.

The AI questions marketing leaders need to answer now

Two AI workflow diagrams: yellow side shows documents feeding into an AI node leading to a trash icon; purple side shows a flowchart with an AI step outputting a result.

Structured content for AI: Why content architecture is the foundation

How to measure and improve your brand's AI reputation

A thoughtful woman in a yellow blazer poses against a blue and pink striped background with Atlantic Re:think and Contentful logos.

The AI questions marketing leaders need to answer now

Two AI workflow diagrams: yellow side shows documents feeding into an AI node leading to a trash icon; purple side shows a flowchart with an AI step outputting a result.

Structured content for AI: Why content architecture is the foundation

How to measure and improve your brand's AI reputation

Transform your content with Contentful

We’re unveiling new features and new partnerships that enhance the way your organization builds, without compromise.