Webinar

How to measure and improve your brand's AI reputation

Learn how AI shapes buyer perception, where your brand may be at risk, and what actions can improve the outcome.

Wednesday, July 29, 2026

12:00 PM EDT / 9:00 AM PDT / 6:00 PM CEST

Webinar

How to measure and improve your brand's AI reputation

Learn how AI shapes buyer perception, where your brand may be at risk, and what actions can improve the outcome.

Wednesday, July 29, 2026

12:00 PM EDT / 9:00 AM PDT / 6:00 PM CEST

AI already has an opinion about your brand. Do you know what it is?

For an increasing number of buyers, AI is becoming the first stop in the research process. Before they visit your website, they're asking AI to explain your products, compare competitors, and recommend solutions.

Join us for an introduction to Palmata by Contentful and learn how AI answer engines understand and represent your brand. You’ll see how you can measure your AI reputation, uncover what's shaping it, and identify opportunities to improve the answers AI generates about your business.

AI already has an opinion about your brand. Do you know what it is?

For an increasing number of buyers, AI is becoming the first stop in the research process. Before they visit your website, they're asking AI to explain your products, compare competitors, and recommend solutions.

Join us for an introduction to Palmata by Contentful and learn how AI answer engines understand and represent your brand. You’ll see how you can measure your AI reputation, uncover what's shaping it, and identify opportunities to improve the answers AI generates about your business.

What you'll learn in this webinar:

How AI represents your brand

Understand how AI answer engines make sense of your brand and how that influences buyer decisions.

What visibility metrics miss

Learn why citations and share of voice don’t tell the whole story, and how to uncover what’s shaping AI perception.

Influencing AI-generated answers

See how Palmata helps teams identify opportunities, estimate potential impact, and focus on what matters most.

Meet the presenters

Photo of Elizabeth Maxson.

Elizabeth Maxson

CMO

Contentful

Jason McGhee

Jason McGhee

Senior Principal, Software Engineer

Contentful

Logo for Palmata by Contentful

Introducing: Palmata by Contentful

Your AI reputation deserves more than a dashboard. Palmata helps organizations understand, measure, and improve how they're represented, so they can confidently shape their AI reputation.

Get started for free