Inside the B2B buyer benchmark

B2B buyers aren’t waiting. They want instant answers, seamless interactions, and no friction. Fall short, and they’re gone.

Join leaders from SAP, NETCONOMY, and Contentful as they unpack the 2025 B2B Buyer Benchmark – featuring insights from 900+ decision-makers across EMEA – and turn data into moves you can actually make.

You’ll walk away with fresh benchmarks, expert commentary, and practical steps you can apply immediately to your marketing (and even your sales and product) strategy.

What you’ll learn:

• The non-negotiables in 2025 - what B2B buyers now consider table stakes, and what it costs when you miss them 

• What drives (and derails) decisions - data-backed insights into what speeds up buying and what stalls it

• How to win buyer trust - proven moves to combine digital speed with human credibility