How brands use AI to build authentic connections

The pressure to deliver personalised, on-brand content at scale has never been higher. But when every audience expects something different, keeping content fresh and relevant can stretch even the best teams. It’s time to rethink how content gets created, and how AI can make scalable personalisation real, repeatable, and ROI-driven.

In this session, Apply Digital and Contentful pull back the curtain on how leading brands are using AI to push the boundaries of content creation. See how they’re reengineering workflows, accelerating production, and building creative systems to keep pace with every audience — all while staying true to their brand.

What you’ll learn:

• Practical ways to make scalable personalisation a reality

• Real examples from leading brands using AI to accelerate creativity at scale

• Approaches for balancing automation with creative control and brand consistency