When Shoptalk Luxe ends, the real conversations begin with a luxury desert adventure.

Invite-only event
4:00 PM GST
Majlis Desert Camp, Abu Dhabi
Take off on your choice of a high-energy adventure or a calm, reflective journey through the desert. The destination? A fireside dinner, with deep conversation and meaningful connections, exclusively for C-suite leaders from global retail and luxury brands.
When Shoptalk Luxe ends for the day, that's when the real conversations begin — at The Experience Tour Abu Dhabi. Come unwind and share ideas that are too big and bold for the conference stage with other marketing leaders.
The evening will begin with a luxury 4x4 convoy ride through the desert. The final destination? Contentful’s Experience Camp, where we'll share a meal under the stars. This isn’t just another networking event. It’s a once-in-a-lifetime experience — and it gets better...
Your journey to our camp is personalized — just like the experiences powered by Contentful.
Personalized journey #1: The Speed Track: Adrenaline dune bashing and a fast-paced desert ride.
Personalized journey # 2: The Zen Track: A serene transfer, arriving in time to savour the sunset in stillness.
Where: Pick-up from Emirates Palace then Majlis Desert Camp, Abu Dhabi
When: Tuesday, Jan. 27, 2026
Time: 16:00 – 22:45 GST
Who: Senior digital, content, and marketing leaders
Gather around the campfire for a candid discussion on elevating digital experiences with AI and personalization while staying on brand.
Indulge in a five-star dinner with live entertainment — from oud music to belly dancing and a fire dance.
From a warm welcome to traditional henna artistry, this is an evening of authentic human and cultural connections.