The Majlis Gathering: A luxury evening in the desert
The Contentful Experience tour comes to Abu Dhabi for a private, under-the-stars desert experience for the leaders defining the future of retail and luxury.
Invite-only event
4:00 PM GST
Majlis Desert Camp, Abu Dhabi
Choose your path into the desert: An invigorating adventure or a calm, reflective escape. Either way, both roads lead to a fireside dinner filled with conversation and connection, set against a backdrop you’ll never forget.
The Majlis Gathering: A Night in the Abu Dhabi Desert
In Abu Dhabi’s desert, far from the noise of the conference floor, leaders from the world’s most influential brands come together for something rare: space to connect with intention.
This night is crafted for conversations that go deeper, collaborations that feel organic, and moments that stay with you long after the dunes fade into darkness.
Under the stars, ideas aren’t just shared - they’re elevated.
What to expect
Join C-Suite leaders for this ultra-exclusive, once-in-a-lifetime event exploring how luxury brands are harnessing AI to fuse heritage with innovation, scale with speed, and prestige with personalization.
Gather around the desert campfire
Under a vast desert sky, gather around the glowing embers for candid, unguarded conversations. Share bold visions and ambitious ideas around the table, the kind that are too big for the conference stage.
5-star dining and live performance
Indulge in a shared feast of Arabic mezze, grilled mains, and desserts, paired with curated wines and live oud as belly dance, tanoura, and fire dance unfold under a lantern-lit sky.
Personalized moments of connection
From a warm welcome to the beauty of traditional henna, this evening invites authentic connection — where shared experiences naturally spark meaningful conversations and new relationships.
Gather around the desert campfire
Under a vast desert sky, gather around the glowing embers for candid, unguarded conversations. Share bold visions and ambitious ideas around the table, the kind that are too big for the conference stage.
5-star dining and live performance
Indulge in a shared feast of Arabic mezze, grilled mains, and desserts, paired with curated wines and live oud as belly dance, tanoura, and fire dance unfold under a lantern-lit sky.
Personalized moments of connection
From a warm welcome to the beauty of traditional henna, this evening invites authentic connection — where shared experiences naturally spark meaningful conversations and new relationships.
Personalize your journey
Your journey is personalized from the moment you step into a luxury 4×4 bound for camp, just like experiences powered by Contentful. Chose the path that speaks to you; both lead to our private retreat where meaningful connection awaits.
Option 1: The Speed Track
Feel your pulse rise as you dune-bash across golden dunes — an exhilarating ride full of energy and adventure.
Option 2: The Zen Track
Prefer calm and contemplation? Enjoy a serene desert transfer, arriving just in time to drink in the sunset’s quiet grandeur.
This is more than an event — it’s an experience
The Contentful Experience Tour is a space where connection grows and creativity thrives. If you're ready to step beyond the ordinary, these experiences were made with you in mind.
Spaces for this event are extremely limited and by invitation only. Register your interest today and a member of our team will personally be in touch to confirm your place. We hope to see you under the stars.
Event details
When: Tuesday, Jan 27, 2026 · 4 – 10:45 PM GST
Where: Pick-up at Emirates Palace → convoy to Majlis Desert Camp
Who: Senior digital, content, and marketing leaders from global retail & luxury brands.
Meet the panelists
Laura Mason
Director of Digital Product
On
Chris Penfold
SVP, Sales EMEA
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