Invite-only event

Experience Tour - Brussels

Join us on May 20 for an intimate Brussels chocolate atelier, where crafting with cacao sparks conversation on how AI-driven personalisation turns any interaction into a high-value, tailored experience.

Wednesday, 20 May 2026

5:30 PM CEST

The Belgian Chocolate Makers (Training Center)

Rue de l'Escalier 20, 1000 Bruxelles

Invite-only event

Experience Tour - Brussels

Join us on May 20 for an intimate Brussels chocolate atelier, where crafting with cacao sparks conversation on how AI-driven personalisation turns any interaction into a high-value, tailored experience.

Wednesday, 20 May 2026

5:30 PM CEST

The Belgian Chocolate Makers (Training Center)

Rue de l'Escalier 20, 1000 Bruxelles

Hands decorating chocolate treats on a baking tray, surrounded by purple graphic icons on a dark purple background.

About the event

The Experience Tour arrives in Europe’s chocolate capital, Brussels. Hosted at the Belgian Chocolate Makers atelier, the evening centres on a hands-on praline-making workshop led by expert chocolatiers. 

You’ll experiment with flavours, textures, and finishing touches while crafting your own chocolates. Because when the right ingredients come together, something remarkable happens, whether you're crafting chocolate or designing digital experiences. Throughout the evening, we’ll explore how organisations are combining content, data, and AI-powered personalisation to design digital journeys that feel just as thoughtful and well-balanced.

About the event

The Experience Tour arrives in Europe’s chocolate capital, Brussels. Hosted at the Belgian Chocolate Makers atelier, the evening centres on a hands-on praline-making workshop led by expert chocolatiers. 

You’ll experiment with flavours, textures, and finishing touches while crafting your own chocolates. Because when the right ingredients come together, something remarkable happens, whether you're crafting chocolate or designing digital experiences. Throughout the evening, we’ll explore how organisations are combining content, data, and AI-powered personalisation to design digital journeys that feel just as thoughtful and well-balanced.

What to expect

  • Discover how leading brands use Contentful and AI‑driven personalisation to create high‑value, revenue‑driving experiences 

  • Exchange ideas with senior technology and marketing leaders shaping the next generation of digital experiences

  • Fresh angles and inspiration to inform your team’s plans for the year ahead

    Why attend?

    • Craft Belgian pralines in a hands-on atelier with expert chocolatiers

    • A refreshing alternative to typical corporate events — no formal presentations, just creativity, conversation, and a little Belgian chocolate

    • Connect with a curated group of senior marketing and technology leaders driving digital growth, in an invite‑only setting

    Expect a relaxed evening of creativity, conversation, and inspiration with peers shaping the future of digital experience.

    Because whether it's chocolate or digital experiences, the magic happens when the right ingredients come together.

    This event is now closed but look out for our Experience Tours happening around Europe.

    Event details:

    Where: The Belgian Chocolate Makers Atelier, Brussels


    The Belgian Chocolate Makers (Training Center) Rue de l'Escalier 20, 1000 Bruxelles


    When: Wednesday, May 20, 2026


    Time: 17:30 CEST


    Who: By invitation only – Senior digital, content, and marketing leaders.

    Meet the panelists

    Katrien Demeulemeester

    Katrien Demeulemeester

    IT application manager sales & marketing

    La Lorraine Bakery Group

    Maarten Dings

    Maarten Dings

    Senior Solution Engineer

    Contentful

    White text logo reading "THE contentful EXPERIENCE TOUR" on a blurred background with square frame design

    Want to learn more about the Experience Tour?

    The Experience Tour is our global series where ideas spark, conversations flow, and the future of digital content comes to life. Learn all about them on our Experience Tour Hub.

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