Join us for the Contentful Experience Tour
Discover how leading teams are driving personalization and innovation at our immersive events, coming to a city near you.
What is the Experience Tour?
Bringing folks together, for fun-filled innovation and connection
The Experience Tour is our global series where ideas spark, conversations flow, and the future of digital content comes to life. At every stop, our community gathers to learn from peers, explore what’s possible with Contentful, and discover new ways to build connected, personalized experiences.
Join us on tour
Our hugely popular Experience Tour continues with a range of special events coming to a city near you. Here's your chance to get in on the fun, innovation and connection.
Brussels, May 20th 2026
A hands-on evening of experimentation in Europe’s chocolate capital
Step into an intimate chocolate atelier in Brussels, where crafting with cacao becomes a catalyst for deeper conversation. Connect with peers and explore how AI-driven personalization can turn every interaction into a tailored, high-value experience that you and your customers will love.
Oslo, June 17th 2026
A culinary masterclass full of exceptional ideas, framed by the Oslofjord
At Kulinarisk Akademi, cook up bold flavors alongside fellow leaders and exchange fresh ideas. See how data-driven, AI-powered personalization is shaping digital experiences and driving real, impressive results.
"It was my first time making perfume, and it was like bottling my personality. This is exactly what we’re trying to do with our content – make it feel unique, without rebuilding everything from scratch."
Christian Louboutin
"I didn't expect this! It was really good to speak with like-minded people from the industry, but also from different industries. Just coming here was the highlight in itself!"
Managing Director UK/IRE
Ralph Lauren
"It was a really rare opportunity to sit together with other business leaders to share a little bit of the insights of our business"
President of Global Markets
Florasis
"It's really nice to hear real-life examples, and meet some nice people and network!"
Global Ecommerce Leader
THG London
Event highlights
April 2025
Baking in London, having a blast
Our London kickoff brought our composable approach to life with a hands-on baking challenge. Leaders from HSBC, RS Group, Nectar 360 and BHF rallied together to learn how to create personalized, scalable experiences with greater speed and flexibility.
A lively panel with Ocado, BMG and Contentful sparked ideas on personalization and the impact of AI before guests baked treats inspired by customer personas.
May 2025
Perfume in Paris – c'était parfait
In the City of Lights, crafting a signature scent became our way of exploring personalization at scale. Leaders from Christian Louboutin, Coty, 24S and more discussed scaling personalization, simplifying localization and using AI to boost speed and creativity.
Guests blended bespoke perfumes, a playful take on assembling reusable components to create experiences that feel uniquely tailored.
June 2025
Crafting the perfect cocktails in Barcelona
In the sun-soaked capital of Gaudí, cocktails became our canvas for standout digital experiences. Leaders from Jägermeister, Diageo and Samsung shared how lean teams deliver localized experiences quickly and consistently.
From personalized bottles to unified spaces and reusable components, the night showed how brands can easily craft journeys as tailored as a custom cocktail: Flexible, repeatable and full of flavor.
June 2025
A fabulous time, fine-dining in Zurich
In a city famed for its craft and culinary flair, leaders from Breitling, dormakaba and Zurich Insurance gathered for an evening of insight and hands-on cooking. Together, they explored how lean teams deliver personalized, scalable experiences through composable models, content reuse, localization, and AI-powered workflows.
Guests then brought these ideas into the kitchen, mirroring the teamwork behind standout digital moments.
September 2025
Culinary creations in Amsterdam
Amsterdam blended data, content and creativity as leaders from Holland & Barrett, Royal Schiphol Group and Intergamma explored how solid content structures and smart architecture power effortless digital experiences. Our panel shared how these foundations enable personalisation at scale.
Guests then stepped into the kitchen for a hands-on cooking session, mirroring how composable content uses the right ingredients, timing and creativity to craft standout digital journeys.
