Experience Tour - Abu Dhabi
Luxury. Speed. Experience. Reimagined. Step into an ultra-exclusive desert journey crafted for digital leaders — where timeless heritage meets AI-powered innovation. Join us on Tuesday, Jan. 27.
Invite-only event
4:00 PM GST
Majlis Desert Camp, Abu Dhabi
Choose your path to the desert — a high-energy adventure or a calm, reflective journey. The destination? A fireside dinner with deep conversation and meaningful connections in an unforgettable setting.
The Experience Tour comes to Abu Dhabi
Join an ultra-exclusive gathering of C-Suite leaders spanning the retail and luxury sectors for one of the most intimate and standout events of the year. The perfect way to unwind after a busy day at Shoptalk Luxe.
You’ll travel in luxury 4x4 convoys across the Abu Dhabi desert to Contentful’s Experience Camp, an unforgettable evening designed to spark bold conversations on how luxury brands are embracing AI to balance heritage with innovation, scale with speed, and prestige with personalization.
This isn’t just another dinner. It’s a once-in-a-lifetime experience.
Your journey to our camp is personalized — just like the experiences powered by Contentful. Choose either:
Personalized journey #1: The Speed Track: Adrenaline dune bashing and a fast-paced desert ride.
Personalized journey # 2: The Zen Track: A serene transfer, arriving in time to savour the sunset in stillness.
Event details:
Where: Collection from Emirates Palace transfer to Majlis Desert Camp, Abu Dhabi
When: Tuesday, Jan. 27, 2026
Time: 4 – 10:45 p.m. GST
Who: Senior digital, content, and marketing leaders
Gather around the desert campfire
Take a seat by the fire to ignite a conversation about how luxury retail brands are redefining digital experiences with AI, moving faster without compromising the heritage that defines them.
Five-star luxury dining and live performances
Under the stars, indulge in a sharing menu of Arabic mezze, grilled mains, and desserts, with curated wines, beverages, and live oud music as belly dance, tanoura, and fire dance unfold against a lantern-lit desert backdrop.
Personalized moments of connection
From a refreshing welcome to traditional henna artistry, this is an evening of authentic, human connections - made even more powerful by the desert setting, where shared experiences naturally spark meaningful conversations and new relationships among like-minded digital leaders.
Spaces for this event are extremely limited and by invitation only.
Register your interest today and a member of our team will personally be in touch to confirm your place.
Meet the panelists
Laura Mason
Director of Digital Product
On
Chris Penfold
SVP, Sales EMEA
Contentful
