Name: Experience Tour - London
Start: 2025-04-23T12:30:00.000Z
End: 2025-04-23T16:00:00.000Z

RegisterBe the first to see the latest Contentful innovations 👉

About the event

We’re turning up the heat for our first Experience Tour in London - where innovation meets creativity in a hands-on bake-off challenge!

Following the sweet success of last year’s Contentful Bake-Off (shout out to our inaugural winners - HSBC and Dr. Martens!), we’re back with another interactive, content-fueled event designed to help your marketing and development teams cook up smarter, more scalable, and personalized digital experiences.

Loading video player...

Here’s a taste of what’s to come:

Roll up your sleeves for a hands-on challenge: Inspired by your favorite British baking show, get ready for a friendly bake-off that puts innovation to the test - no prior baking skills required!
AI meets content at scale: Learn how Ocado Group uses Contentful to manage high volumes of content and deliver seamless digital experiences for global grocery partners. Join Nikki Akers-Wiles, Product Lead Content & Monetisation, to hear how Ocado uses AI, automation, and personalization to transform online grocery and drive real business impact. Plus more speakers will be announced soon!
Built for speed and scale: Hear how BMG, one of the world’s largest music companies, is transforming digital experiences by moving away from legacy systems and embracing a modular, scalable DXP approach with Contentful. Join Vicki Garton, VP Global Sync Platforms, as she shares how BMG empowers editorial teams, scales efficiently, forms strategic tech partnerships, and leverages AI as a practical tool to stay ahead in the fast-moving music industry.

Two Contentful team members in black aprons present a decorated white and yellow cake at a holiday event with evergreen garlands

Agenda:

12:30 p.m. - Guest arrivals, networking and lunch
1:00 p.m. - Customer panel
1:45p.m - Bake off and judging
3:30p.m. - Closing remarks and farewell drinks
4:00p.m. - Event concludes

Join us on April 23, 2025, at The Big London Bake East for an experience that blends creativity, strategy, and a dash of competition. Register your interest now.