In-person event

Experience Tour - London

A hands-on ‘bake off’ where innovation meets creativity!

Baker in pink apron decorating cookies with piping bag in kitchen, surrounded by geometric shapes on brown background

In-person event

12:30 BST

The Big London Bake East, London

Join us on April 23, 2025, for the Experience Tour: a hands-on ‘bake off’ where innovation meets creativity! Get a taste of our latest AI-powered features, mix in personalization best practices, and learn from industry experts. Spaces are limited - express your interest now!

About the event

We’re turning up the heat for our first Experience Tour in London - where innovation meets creativity in a hands-on bake-off challenge!

Following the sweet success of last year’s Contentful Bake-Off (shout out to our inaugural winners - HSBC and Dr. Martens!), we’re back with another interactive, content-fueled event designed to help your marketing and development teams cook up smarter, more scalable, and personalized digital experiences.

    Here’s a taste of what’s to come:

    • Roll up your sleeves for a hands-on challenge: Inspired by your favorite British baking show, get ready for a friendly bake-off that puts innovation to the test - no prior baking skills required!

    • AI meets content at scale: Learn how Ocado Group uses Contentful to manage high volumes of content and deliver seamless digital experiences for global grocery partners. Join Nikki Akers-Wiles, Product Lead Content & Monetisation, to hear how Ocado uses AI, automation, and personalization to transform online grocery and drive real business impact. Plus more speakers will be announced soon!

    • Built for speed and scale: Hear how BMG, one of the world’s largest music companies, is transforming digital experiences by moving away from legacy systems and embracing a modular, scalable DXP approach with Contentful. Join Vicki Garton, VP Global Sync Platforms, as she shares how BMG empowers editorial teams, scales efficiently, forms strategic tech partnerships, and leverages AI as a practical tool to stay ahead in the fast-moving music industry.

      Two Contentful team members in black aprons present a decorated white and yellow cake at a holiday event with evergreen garlands

      Agenda:

      • 12:30 p.m. - Guest arrivals, networking and lunch

      • 1:00 p.m. - Customer panel

      • 1:45p.m - Bake off and judging

      • 3:30p.m. - Closing remarks and farewell drinks

      • 4:00p.m. - Event concludes

      Join us on April 23, 2025, at The Big London Bake East for an experience that blends creativity, strategy, and a dash of competition. Register your interest now.

      Event details:

      Where: The Big London Bake East, Lee Street London E8 4ED


      When: April 23, 2025


      Time: 12:30 p.m. – 4:00 p.m. GMT

      Meet the panelists

      Nikki Akers-Wiles

      Nikki Akers-Wiles

      Product lead, Content & Monetisation

      Ocado

      Charlie Bell, Senior Director of Solution Engineering EMEA, Contentful

      Charlie Bell

      Senior Director, Solution Engineering

      Contentful

      irina botea

      Irina Botea

      Director, Product Marketing

      Contentful

      Vicki Garton

      Vicki Garton

      VP, Global Sync Platforms

      BMG

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