Join us for the Contentful Experience Tour
Discover how leading teams are driving personalization and innovation at our immersive events, coming to a city near you.
What is the Experience Tour?
Bringing folks together, for fun-filled innovation and connection
The Experience Tour is our global series where ideas spark, conversations flow, and the future of digital content comes to life. At every stop, our community gathers to learn from peers, explore what’s possible with Contentful, and discover new ways to build connected, personalized experiences.
Join us on tour
Our hugely popular Experience Tour continues with a range of special events coming to a city near you. Here's your chance to get in on the fun, innovation and connection.
Lisbon, November 11th, 2026
An immersive evening of Portuguese culture and conversation
Join us at Tágide in Chiado for a three-course Portuguese feast, mosaic sip & paint, and live fado performance alongside marketing and technology leaders. Stepping out of the Web Summit rush, we’ll explore how AI-powered personalization helps brands create tailored, memorable customer experiences.
Amsterdam, November 25th, 2026
An evening of hands-on cooking and conversation
Join Contentful at Keizer Culinair in the heart of the Jordaan during DMWF for an evening of hands-on cooking, good conversation, and fresh perspectives on creating digital experiences that feel personal.
“It was my first time making perfume, and it was like bottling my personality. This is exactly what we’re trying to do with our content – make it feel unique, without rebuilding everything from scratch.”
Amelie TouchardChristian Louboutin
“I didn't expect this! It was really good to speak with like-minded people from the industry, but also from different industries. Just coming here was the highlight in itself!”
Patrick ChopinManaging Director UK/IRE
Ralph Lauren
“It was a really rare opportunity to sit together with other business leaders to share a little bit of the insights of our business”
Gabby ChenPresident of Global Markets
Florasis
“It's really nice to hear real-life examples, and meet some nice people and network!”
Claire CurranGlobal Ecommerce Leader
THG London
Event highlights
April 2025
Baking in London, having a blast
Our London kickoff brought our composable approach to life with a hands-on baking challenge. Leaders from HSBC, RS Group, Nectar 360 and BHF rallied together to learn how to create personalized, scalable experiences with greater speed and flexibility.
A lively panel with Ocado, BMG and Contentful sparked ideas on personalization and the impact of AI before guests baked treats inspired by customer personas.
May 2025
Perfume in Paris – c'était parfait
In the City of Lights, crafting a signature scent became our way of exploring personalization at scale. Leaders from Christian Louboutin, Coty, 24S and more discussed scaling personalization, simplifying localization and using AI to boost speed and creativity.
Guests blended bespoke perfumes, a playful take on assembling reusable components to create experiences that feel uniquely tailored.
June 2025
Crafting the perfect cocktails in Barcelona
In the sun-soaked capital of Gaudí, cocktails became our canvas for standout digital experiences. Leaders from Jägermeister, Diageo and Samsung shared how lean teams deliver localized experiences quickly and consistently.
From personalized bottles to unified spaces and reusable components, the night showed how brands can easily craft journeys as tailored as a custom cocktail: Flexible, repeatable and full of flavor.
June 2025
A fabulous time, fine-dining in Zurich
In a city famed for its craft and culinary flair, leaders from Breitling, dormakaba and Zurich Insurance gathered for an evening of insight and hands-on cooking. Together, they explored how lean teams deliver personalized, scalable experiences through composable models, content reuse, localization, and AI-powered workflows.
Guests then brought these ideas into the kitchen, mirroring the teamwork behind standout digital moments.
September 2025
Culinary creations in Amsterdam
Amsterdam blended data, content and creativity as leaders from Holland & Barrett, Royal Schiphol Group and Intergamma explored how solid content structures and smart architecture power effortless digital experiences. Our panel shared how these foundations enable personalisation at scale.
Guests then stepped into the kitchen for a hands-on cooking session, mirroring how composable content uses the right ingredients, timing and creativity to craft standout digital journeys.
January 2026
Desert skies and bold ideas in Abu Dhabi
Leaders from On and Breitling joined us to explore how AI and personalisation can help brands move faster while staying distinctive. Guests then headed into the desert for their choice of adventure, followed by Arabic mezze, live music and cultural performances at Contentful Camp.
June 2026
Sangria, paella and buenas ideas in Barcelona
Retail leaders joined Salomon to explore how AI and personalisation can create customer experiences that add value, not noise. Then it was aprons on for a sangria workshop and paella masterclass, with plenty of time to connect over good food and conversation.
Join the gang and create amazing experiences with Contentful
