Conference
The Lean Experience Stack – building CX solutions for the digital-first era
![video thumbnail for the video with the id 5a7fcn87p2](https://images.ctfassets.net/fo9twyrwpveg/zpG03uLaebfJrDf7kvjQy/fbf861600f521eb93e608c37f920c11c/FastForward_Twitter-D.png?fm=webp&w=1280&h=720&fit=fill)
Recorded on
29 October 2020
Duration
22 minutes
About
R/GA built a modern, modular platform for Shiseido Professional to unify content across twelve regional markets in eight languages. They were able to enable internal content creators to do their work quickly and easily, in the language for their specific markets, drive more revenue and lower development costs.
The Marketer's Guide to Composable Content
Grab this marketer-accessible guide and refine your content strategy
Speakers
![Executive Technology Director, R/GA](https://images.ctfassets.net/fo9twyrwpveg/5JAZIQncuPF4AmnKqXYj68/9a573094eee93cc98e433dab2e117f9b/Anthony_Baker_sq_big_-_Jolene_Tan.jpg?fit=thumb&f=top&w=350&h=350&fm=jpg)
Anthony Baker
Executive Technology Director
R/GA