Consent Management: That’s the Way the Cookie Crumbles

Recorded on
November 4, 2021
16 minutes

CX leaders need to offer a clean UX, but sites are suddenly cluttered with distracting, annoying pop-ups. Ben will explain how our engineering team found a way to eliminate pop-ups while maintaining regulatory compliance.

Attendees will understand:

  1. The technical challenges of providing a compliant and positive user experience for website tracking consent

  2. New ways to think about consent without popups

  3. How to implement a technical roadmap for deploying this capability on their own sites

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Ben Brook
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