More than 15,000 retail leaders, technology providers, and innovators come to Tech for Retail to make sense of a changing retail reality and decide which shifts are worth acting on.

One of those shifts changes the audience itself. Retailers have spent the past decade optimizing digital experiences for people. Now AI agents are increasingly deciding what gets surfaced before a shopper even arrives. At Tech for Retail, we’ll show you what this new reality means for your content and how to build experiences that work for shoppers and AI agents without sacrificing consistency, governance, or control.

Come see Contentful in action and get a closer look at Palmata, which helps you understand and shape your AI reputation. See how brands like On, Kering, Diptyque and Aroma-Zone are approaching digital retail, connect with our partners Kaliop and Bynder, and join our masterclasses on experiences built for shoppers and AI agents.