Headlines: Personalization in practice

Personalization doesn’t have to be complicated. Let us show you how Contentful makes it scalable and effective.

In this session, Contentful’s Director of Marketing, Irina Botea, and Principal Strategic Alliance Manager, Gabriel Dillon, will share practical, proven ways to personalize your digital experiences at scale. Whether you’re trying to improve targeting, speed up delivery, or launch tailored experiences that actually convert, we’ll walk you through how Contentful Personalization makes it possible without adding complexity.

You’ll learn how to:

• Build a personalization program that can start small—and scale over time

• Run early tests and evolve them into a sustainable experimentation strategy

• Use your existing data to target smarter across the customer journey

Set up segments and tailored content in Contentful (yes, we’ll show you how)