Personalization in practice

Your customers can spot 'cookie-cutter' content a mile away. And when your experiences feel generic, they bounce. The brands winning right now are the ones that make every interaction feel personal — relevant, timely, and impossible to ignore.

So how do you deliver that kind of impact without a massive team or endless tech complexity?

In this session, we’ll show you how to turn one-size-fits-all content into high-impact experiences that drive revenue — improving targeting, speeding up delivery, and converting more customers.

You’ll learn how to:

• Build a personalisation programme that can start small and scale over time

• Run early tests and evolve them into a sustainable experimentation strategy

• Use your existing data to target smarter across the customer journey

• Set up segments and tailored content in Contentful