Create personalized experiences across your portfolio
Adapt promos and campaigns by product, region, and customer
Consistent branding, flexible execution
Keep household brands recognizable while enabling creative variation across product lines and campaigns.
Global control, local customization
Protect your brand standards while giving regional teams the tools to tailor messaging for local markets.
Personalized content, increased engagement
Tailor home care experiences with no-code personalization and optimize engagement with A/B testing.
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How Clorox modernized its stack
Contentful moderates this discussion on the benefits of composable infrastructure, actionable best practices for implementing it, and how to get more out of your favorite tools.
“Composability at Clorox, we use the analogy like LEGO blocks. We want to move fast, not be constrained to a certain technology, or get vendor-locked, which also allows us to get the best services that we need and compose them, Contentful being one of them.”
Brian JennySenior Engineering Manager
The Clorox Company (from the “Building a composable commerce future” webinar)
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Explore how Contentful helps brands turn their content into highly engaging, performant digital experiences
