Effortless digital experiences for personal care brands

Craft personalized, brand-consistent experiences across every touchpoint from self-care tips to product pages. Engage customers with journeys tailored to their style.

Trinny London

Easily manage multiple brands and products

Polish your brand and perfect your content.

Consistent branding, flexible execution

Keep your brand identity polished while allowing creativity to shine across product lines.

Global control, local customization

Let local teams adapt content to regional personal care needs and customs with role-based permissions.

Personalized content, increased engagement

Deliver tailored beauty and skincare content with no-code personalization, then optimize with A/B testing.

Guide

Key strategies for personal care brands

Use this guide to explore the influence of direct-to-consumer strategies, personalized content, and omnichannel engagement, and discover how top CPG brands master the digital landscape to set new industry standards.

Download guide

Personal care brands drive results with Contentful

Explore how Contentful helps brands turn their content into highly engaging, dynamic digital experiences

Watch: Trinny London's secret to perfecting personalization

Learn how Trinny London, the digital-first beauty brand known for its skincare, makeup, and hybrids, empowers people with the tools to feel their best selves.

Claudia Kim, Vice President and Global Brand Director, Shiseido Professional

Today we’re more connected. We work faster and everything we do can be updated instantly

Claudia Kim

Vice President and Global Brand Director

Shiseido Professional