Delivering relevant and engaging digital experiences is key to staying competitive. However, as businesses create more content to keep up with customers across touchpoints, content gets scattered across various technologies, leading to disconnected brand experiences.
Leading retailer Bang & Olufsen has moved away from suite solutions and toward a microservices architecture, building connected digital experiences using API-first tools like Contentful and commercetools.
In this webinar, you will learn how digital leaders like Bang & Olufsen tell a consistent brand story by reigning in digital sprawl and:
Integrating an extensible content platform with business-critical technology
Implementing a digitization strategy that drives better customer experiences
Using a partner ecosystem to build a unified digital experience platform
Learn how Publicis Sapient helps Bang & Olufsen harness Contentful's extensible content platform for faster digital delivery.