The sweet sound of omnichannel success


Delivering relevant and engaging digital experiences is key to staying competitive. However, as businesses create more content to keep up with customers across touchpoints, content gets scattered across various technologies, leading to disconnected brand experiences.

Leading retailer Bang & Olufsen has moved away from suite solutions and toward a microservices architecture, building connected digital experiences using API-first tools like Contentful and commercetools.

In this webinar, you will learn how digital leaders like Bang & Olufsen tell a consistent brand story by reigning in digital sprawl and:

  • Integrating an extensible content platform with business-critical technology

  • Implementing a digitization strategy that drives better customer experiences

  • Using a partner ecosystem to build a unified digital experience platform

Learn how Publicis Sapient helps Bang & Olufsen harness Contentful's extensible content platform for faster digital delivery.

Recorded on
March 11, 2020
60 minutes
Watch now


Om Singh
Head Of Engineering, Nordics,
Publicis Sapient
Mark Demeny
Director of Content Management Strategy
Kevin Zellmer
Vice President of Partnerships,

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