Webinar

The sweet sound of omnichannel success:

How Publicis Sapient helps Bang & Olufsen harness Contentful's extensible content platform for faster digital delivery

Delivering relevant and engaging digital experiences is key to staying competitive. However, as businesses create more content to keep up with customers across touchpoints, content gets scattered across various technologies, leading to disconnected brand experiences.

Leading retailer Bang & Olufsen has moved away from suite solutions and toward a microservices architecture, building connected digital experiences using API-first tools like Contentful and commercetools.

In this webinar, you will learn how digital leaders like Bang & Olufsen tell a consistent brand story by reigning in digital sprawl and:

  • Integrating an extensible content platform with business-critical technology
  • Implementing a digitization strategy that drives better customers experiences
  • Using a partner ecosystem to build a unified digital experience platform

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  • Date and time

    Date and time

    Tuesday, March 10, 08:00 a.m. PST / 4:00 p.m. CET

  • Duration

    Duration

    Aprx 1 hour

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Speakers

Om Singh Headshot

Om Singh

Head Of Engineering, Nordics,
Publicis Sapient

Mark Demeny Headshot

Mark Demeny

Director of Content Management Strategy,
Contentful

Kevin Zellmer Headshot

Kevin Zellmer

Vice President of Partnerships,
Contentful

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