Allan White
Senior Solution Strategist
Contentful
Allan White is a Solution Strategist at Contentful, with decades of experience in technical sales, design, web development, and video. A former Contentful customer, he brings these disciplines together in a unique approach to sales engineering, helping field teams tell better stories through presentations, video, and code — helping hundreds of brands navigate their Contentful journey.
Three GEO playbooks: How to prepare your content for generative search
June 17, 2025
Understanding and optimizing for various large language models (LLMs)
June 13, 2025
What is Generative Engine Optimization (GEO) and how does it differ from SEO?
June 11, 2025
Powering data-driven personalization with Contentful, Twilio Segment, and Ninetailed
September 19, 2023
Three ways to integrate video with Contentful
February 23, 2023
Simplify image workflow and optimize visual experiences with imgix and Contentful
June 2, 2022
Ways to manage URL redirects in Contentful applications to keep your links live
November 25, 2020
A creator's guide to image file formats — and why they're important
July 20, 2020
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