Elevate your digital experiences with new apps and integrations on Contentful Marketplace

Our customers love the extensibility of the Contentful Platform because it’s a force multiplier. Teams are empowered to build, adapt, and scale digital experiences through a rich ecosystem of Marketplace apps and powerful tools from our App Framework.

Multinational food and beverage company Danone, for example, connected their existing platforms into Contentful through the pre-built Marketplace integrations and was able to rapidly launch new brand sites, creating scalable digital experiences across 120 markets.

With our infinitely extensive platform, Contentful removes friction for both developers and marketers. Our intuitive integrations, enhanced workflows, and customizable solutions speed up delivery without compromising flexibility. 

We’re happy to announce several key additions to our Ecosystem. New Marketing Automation Apps for Klaviyo, HubSpot, Iterable, and an updated Braze app help unify content. New content editing apps improve content operations. And, finally, new process standards and documentation make building on Contentful easier than ever.

Connect Contentful to your favorite marketing automation platforms

We’re adding not one, not two, but three new Marketing Automation Apps to Contentful Marketplace – Klaviyo, HubSpot, Iterable – as well as introducing major updates to the existing Braze app. 

These apps will give your marketing teams a smarter way to work across platforms by automating how content flows between Contentful and the rest of your marketing stack. All of them are live and ready to configure in the Marketplace today.

Klaviyo

With the Klaviyo app, users can seamlessly integrate their Contentful content with Klaviyo, securely mapping individual entry fields and locales so that any update in Contentful is immediately reflected in Klaviyo. This integration eliminates manual data duplication and keeps marketing and personalization data synchronized, reducing operational overhead for teams using Contentful content in Klaviyo-powered campaigns.

HubSpot

The HubSpot app allows users to map structured Contentful entry content directly to custom modules in HubSpot. Once configured, content updates made in Contentful are automatically synced to HubSpot, including a variety of field types. This streamlined workflow reduces busywork and the risk of errors, replacing manual copy-pasting with consistent, automated updates wherever you use HubSpot Modules.

Iterable

With the Iterable app, teams can instantly generate live data feed links from any Contentful entry, allowing Iterable campaigns to access and display the most current content from Contentful. This automation removes the need for manual copying and pasting, ensuring that marketing communications always reflect the latest updates.

Braze

Finally, in addition to the connect content call generation available in the Braze app, you can now also directly sync Contentful-managed content into Braze. Users can select fields, configure locale options, and push updates to Braze campaigns easily — perfect for dynamic or long-lived campaigns. 

New Contentful apps for editor productivity

This fall, we’re introducing a new set of apps to the Marketplace to make content editing smoother and mitigate the daily grind.

Designed to tackle high-effort, low-reward tasks, these apps help your editorial teams move faster, cut down on mistakes, and keep content consistent across every channel. 

Eager to get started? These apps are already live. Set them up today and give your team back the time they deserve.

Bulk Edit

The Bulk Edit app accelerates updates across large sets of entries, allowing users to filter by content type and make changes to short text, number, or single reference fields in bulk. Its side-by-side comparison and preview features help ensure updates are accurate and consistent, reducing manual errors and streamlining editorial workflows.

Deep Clone

The Deep Clone app enables instant duplication of any entry along with its entire reference tree, ideal for spinning up new content that follows established layouts or relationships. The app is flexible, letting teams configure naming and automatically redirecting to newly cloned items, without relying on third-party integrations.

Rich Text Versioning

The Rich Text Versioning app provides a fast and reliable way to compare changes in rich text fields before publishing, so editors can confidently review additions, removals, and modifications directly in the entry editor.

Global Find and Replace

The Global Find and Replace app, developed by Ellavation Labs, allows you to easily complete simple find-and-replace edits to content across your entire Contentful library instantly (without having to worry about custom scripting). You can see changes in preview before they go live, select which content and field to apply the changes to, and even toggle case sensitivity for precise control over what text gets replaced.

Lottie Preview

The Lottie Preview app is designed for teams working with Lottie animation files, seamlessly embedding an animation preview into the JSON field editor. This makes visualizing and validating animations in real time easy for designers and developers — no technical setup needed.

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Lowering Barriers to App Creation

After exploring a range of pre-built integrations, you might be wondering what happens if your team needs something even more tailored. That’s where our latest process updates and self-service capabilities make a difference. From brainstorming an idea to launching it in the Marketplace, we’ve made the entire journey more streamlined and accessible.

The expanded App Framework now offers everything you need to develop custom apps faster and with less complexity. Teams can take advantage of detailed how-to guides, best practices for vibe coding, AI app-building tutorials, and rules documentation, all designed to support a smooth creation process. 

Whether you’re starting with a rough concept or ready to automate sophisticated workflows, you’ll find resources readily available in the dev docs.

And once your app is built, the choice is yours: keep it private for your team’s exclusive use, or share it with the broader Contentful community. Our new self-service submission flow in the Contentful Platform is open to everyone: complete with step-by-step guidance, built-in validation checks, and transparency at every stage so you can launch your app to the Marketplace with confidence.

Learn more about how to get started with the new app submission process.

Our new AI app-building guides and self-service app submission make custom app development and distribution much more accessible, rewarding, and open to creators of every background.

The bottom line

Every day, we see how much development time goes into powering marketing speed and flexibility. That’s why we’re committed to making life easier for both marketers and developers. 

With our latest apps, marketers gain the agility to launch campaigns and manage content with greater independence and speed. And with expanded resources and an overhauled submission process, development teams now have smarter tools and fewer manual steps.

Take the new features for a spin, see how they fit into your workflow, and let us know your thoughts. Your input shapes where we go from here. We want to hear what works, what doesn’t, and what you’d like to see next to help make Contentful even better.

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