Customer stories

Shiseido Professional delivers beauty worldwide


Complex technologies forced the company to outsource content operations to individuals, which proved costly and unscalable.


Contentful is helping Shiseido Professional save time and resources as it scales to reach an increasingly global audience.


decrease in content costs.

5 mos

to launch in 12 markets.


Composable content platform

A composable content platform unifies content across all digital landscape.

Modular structure

A modular structure promotes consistency
in design and messaging.

Collaborative features

A headless architecture enables parallel workflows while previewing capabilities that streamline editorial processes.

Reliable security

Reduced risk of unauthorized access, data breaches, and the legal or reputational damages that follow.