About the event
This is not your average Shoptalk fringe event!
On Monday 2nd June, we’re bringing together 25 of Europe’s most forward-thinking digital leaders for an intimate, invite-only experience at Mudanzas, the private cocktail lab from the award-winning Paradiso team (yes, the one ranked among the world’s top 10 bars). We’re not just mixing drinks - we’re mixing big ideas, bold insights, and the real-world strategies powering retail's next wave of innovation.
At the heart of the conversation?
How leading brands are using AI and personalization to completely reimagine their digital experience. From transforming content workflows to scaling personalization in real time, we’ll explore what’s really working - and what it takes to keep up.
You’ll hear directly from Jägermeister, who’ve recently transformed their digital experience, moving boldly into D2C and leveraging Contentful to power scalable, localised content at speed, driving brand equity, performance, and consumer connection like never before.
As well as getting an amazing Tapas Dinner, you'll also roll up your sleeves, step behind the bar, and be guided through a hands-on mixology masterclass by one of the world’s best mixologists, crafting your own signature cocktail in a venue few ever get access to.
What to expect:
AI & personalization, unfiltered: Learn how pioneering brands are using AI and personalization to scale faster, connect deeper, and future-proof their digital ecosystem.
Bold brand transformation: Hear how Jägermeister reimagined their digital stack, scaled local experiences, and unlocked D2C growth—all without compromising creative integrity.
Cocktail mastery, elevated: Go behind the scenes at one of the world’s top cocktail venues for a hands-on, immersive mixology challenge with a Paradiso pro.
Connect with the best: Join 25 senior digital innovators—from brands, platforms, and disruptors—at the top of their game. No fluff, no selling. Just brilliant people and bold conversation.
This is your invitation.
We are only inviting VIPs and Speakers at Shoptalk to attend this exclusive event who can share their own stories on the evening about scaling personalization, experimenting with AI, and building content that actually connects - this event is where the real conversations will happen!
Access is strictly limited and by invitation ONLY.
Register your interest today to join this one-of-a-kind, behind-the-curtain experience with Contentful, Jägermeister, and a select group of changemakers from Shoptalk shaping the future of digital experience.
Event details:
Where: Mudanzas Cocktail Bar (by Paradiso), Barcelona
When: June 2, 2025
Time: 6:30 – 9:30 p.m. CET
Who: 25 hand-selected digital, content and experience leaders attending Shoptalk Europe
Meet the panelists
Susanne Wehr
Global Teamlead Websites & Ecommerce
Jägermeister
Maren Gauß
Product Manager, Global Websites and Ecommerce
Jägermeister
Charlie Bell
Senior Director, Solution Engineering
Contentful
A hands-on ‘bake off’ where innovation meets creativity
