Experience Tour - Barcelona

This is not your average Shoptalk fringe event!

On Monday 2nd June, we’re bringing together 25 of Europe’s most forward-thinking digital leaders for an intimate, invite-only experience at Mudanzas, the private cocktail lab from the award-winning Paradiso team (yes, the one ranked among the world’s top 10 bars). We’re not just mixing drinks - we’re mixing big ideas, bold insights, and the real-world strategies powering retail's next wave of innovation.

At the heart of the conversation?
How leading brands are using AI and personalization to completely reimagine their digital experience. From transforming content workflows to scaling personalization in real time, we’ll explore what’s really working - and what it takes to keep up.

You’ll hear directly from Jägermeister, who’ve recently transformed their digital experience, moving boldly into D2C and leveraging Contentful to power scalable, localised content at speed, driving brand equity, performance, and consumer connection like never before.

As well as getting an amazing Tapas Dinner, you'll also roll up your sleeves, step behind the bar, and be guided through a hands-on mixology masterclass by one of the world’s best mixologists, crafting your own signature cocktail in a venue few ever get access to.