Resources
AI for marketers
The Great Content Collapse is here
You’re not imagining it. Content chaos is real: more content, more channels, and fewer resources. Brands have to adapt now or risk being left behind.
AI has fundamentally changed the marketing landscape
The funnel is collapsing: Buyer decisions happen earlier, before they ever reach your site.
Engagement is slipping: Generic AI content is flooding channels, eroding engagement and trust.
The stakes are high: Teams are expected to deliver more output while resources continue to shrink.
The good news? You can use AI to keep pace with these changes and create digital experiences that surprise and delight your customers.
"We know from Atlantic Insights that AI investment is a priority for marketers. The real opportunity here is to standardize how work gets done so people can focus where they create the most value."
CEO
Contentful
The state of marketing and AI
If your team is just ramping up, start with these resources to deepen your understanding of today's market. You’ll learn how leading marketers keep pace and the AI opportunities available to your team.
How to build your AI foundation
So you’re sold on the value of AI and ready to jump in. You want your team to increase their AI-readiness and start driving real business impact. These resources will help you lay the foundation for success.
How to become AI-Ready
The new non-negotiable: GEO
Generative engine optimization (GEO for short) is the process of optimizing your brand’s content so it surfaces in chatbots and AI-generated summaries. GEO is essential if you want customers to find and engage with your brand.
Your path to scalable growth
Even with limited resources, marketers are under pressure to go to market as fast as possible. The key is to implement AI systems and automate where you can, so your team can launch quickly and have time for high-value strategic and creative endeavors.
See AI and automations in action
From brand checks to translations and SEO keyword optimization, watch how teams are using Contentful to automate their content operations.
