Resources / How to personalize with Contentful
Stay relevant and start personalizing
If you’re not personalizing, you’re missing opportunities
The data is clear: 81% of consumers ignore irrelevant messages. If you want to increase conversions, you need to start personalizing customer touch points.
Contentful Personalization helps brands cut through the noise
Move faster with segmentation, experimentation, insights, and personalization in a single workflow
Increase conversions by launching personalized experiences and A/B tests in minutes
Boost engagement with AI Suggestions that match content and messaging to your audience segments
Build loyalty by delivering relevant journeys across touch points, not just swapping single page elements
Improve ROI from your traffic by activating customer data from CDPs, CRMs, and marketing tools that help make every visit unique
"Customers want content that speaks to them personally, delivered instantly, on their terms. With AI accelerating both content creation and customer expectations, the pressure to deliver only grows."
CEO
Contentful
Where to start with personalization
Getting started is less intimidating than you think. Explore these personalization resources to learn the fundamentals.
Building a scalable personalization program
If you’re ready to scale your personalization efforts across audiences, brands, and regions, these resources will help you take the next step.
See Personalization in action
From generic marketing to personalized journeys. Watch these short demos to see how easy it is to experiment and personalize in Contentful.
