How to build a composable commerce website with the help of Contentful

Even the most storied brands struggle to compete in the age of convenience, but delivering the right content, to the right customer, at the right time is within reach. With content as a backbone, Contentful’s agile, enterprise-grade infrastructure powers personalization and omnichannel commerce alongside other purpose-built tools in your modern stack. Traditional CMSes and monolithic solutions offer limited user interface capabilities forcing users to rely heavily on developers to update copy, make new page templates or publish changes. This lack of integration creates inefficiencies that hinder brands’ ability to operate at the pace of modern commerce.

Agile ecommerce powered by Contentful, a composable content platform, allows teams to create, manage and scale content with a tool that is flexible enough to meet your business’s needs. As content is created, it becomes available in real time. This means developers can pull it into a new build, ecommerce managers can use it to augment product descriptions and marketers can use it to support email marketing campaigns. Contentful’s extensibility allows for easy integration with other systems in your tech stack, including data sources, product information systems (PIM), search engine optimization (SEO), digital asset management and personalization tools. 

So why do people love Contentful? Architects and developers enjoy the ability to adapt their content model, or make changes based on future business requirements. Retailers love being able to deliver relevant content using existing workflows that make sense for their organization. Technical and digital leaders capture strategic gains by simplifying foundational architecture and website design, which reduces risk and helps organizations get to market faster. Contentful functions as the single source of truth that integrates seamlessly into existing systems and in-house tools, and also paves the way for new technologies.