Nasty Gal - Taking eCommerce to the next level with Contentful

As an international style source for fashion-forward girls, Nasty Gal is a huge, rapidly growing online destination which doesn't plan on slowing down. With visits on an upward trend past 5 million per month, all of their technology needs to be just right.

After months of trials with various different Content Management Systems and workarounds, they finally stumbled across Contentful and haven't looked back since. Handing their content over and adapting to Contentful's more modular approach has resulted in more time, more capabilities and ultimately new ideas.


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“Contentful is forcing us to think about content in a more abstract way. We’ve gotten our product people onto this way of thinking too, which makes it that much easier to work together.”

Royce Hsu, UX Developer, Nasty Gal

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