Making the move to a modern stack marketing website


This webinar covers:

  • How Intercom replatformed their marketing website, from hard-coded to component-based (with no bespoke components)

  • Ways to overcome the challenges of getting started with content infrastructure

  • Best practices for speeding up cross-functional content operations

  • Tips to empower your marketing team to make changes without engineering resources

Fast-growing companies like Intercom that have expanding product portfolios must be able to go to market quickly and efficiently. Larger product sets also mean a larger buying committee and new stakeholders. To engage these new buyers, marketing teams need to quickly respond with campaigns, collateral and landing pages. To go to market quickly with new products while staying true to their brand, it’s critical for companies to have a fast, flexible content solution in place.

Intercom’s product manager Laurent Ottinger and product engineer Steven Petryk share how moving off a hard-coded website changed the game. Intercom decided on a scalable content solution that empowered their marketers to make website changes and freed their engineers to focus on building digital products.

Recorded on
27 September 2019
57 minutes
Download the webinar

By submitting the form, you agree to our Terms of Service and acknowledge our Privacy Policy.


Lauren Ottinger
Product Manager,
Steven Petryk
Product Engineer, Team Lead,
Johanna Hyde
Senior Product Marketing Manager

Contentful top picks

How technology choices affect your ability to scale
Whitepaper: The ultimate guide to headless CMS
Thinking of going headless? Here's what you need to know
Whitepaper: The modern website strategy guide
Build a better tech stack with modern services
How Contentful changes the game
add-circle arrow-right remove style-two-pin-marker subtract-circle