Making the move to a modern stack marketing website:

How Intercom refreshed their brand, replatformed their marketing website and transitioned to content infrastructure

This webinar covers:

  • How Intercom replatformed their marketing website, from hard-coded to component-based (with no bespoke components)
  • Ways to overcome the challenges of getting started with content infrastructure
  • Best practices for speeding up cross-functional content operations
  • Tips to empower your marketing team to make changes without engineering resources

Fast-growing companies like Intercom that have expanding product portfolios must be able to go to market quickly and efficiently. Larger product sets also mean a larger buying committee and new stakeholders. To engage these new buyers, marketing teams need to quickly respond with campaigns, collateral and landing pages. To go to market quickly with new products while staying true to their brand, it’s critical for companies to have a fast, flexible content solution in place.

Intercom’s product manager Laurent Ottinger and product engineer Steven Petryk share how moving off a hard-coded website changed the game. Intercom decided on a scalable content solution that empowered their marketers to make website changes and freed their engineers to focus on building digital products.

  • Video time

    Video time

    1 hour

  • Recording date

    Recording date

    September 26, 2019

Watch now


Lauren Ottinger Headshot

Lauren Ottinger

Product Manager,

Steven Petryk Headshot

Steven Petryk

Product Engineer, Team Lead,

Johanna Hyde Headshot

Johanna Hyde

Senior Product Marketing Manager,