Contentful's App Framework helps businesses build digital experience platforms with market-leading services to deliver digital experiences at scale, as opposed to buying a monolithic suite. By leveraging existing and new tech investments seamlessly integrated with open APIs, brands can maximize flexibility and agility to keep up with ever-increasing customer expectations across channels

Contentful’s Marketplace has apps that extend and expand the capabilities of the Contentful web app across a portfolio of systems, including: experimentation, personalization, digital asset management, collaboration, productivity, deployment and delivery services, and more. From the marketplace you can easily integrate your favorite third-party services, build better workflows and customize what you can do with Contentful.

Managing brand assets across channels is essential for building a strong, consistent brand image. With the Bynder app in Contentful, it is now easier for brand and marketing teams to use the most up-to-date assets together with their published content.

The app is a widget that allows editors to select media by browsing asset collections from their Bynder account. Assets are directly linked into your Contentful entries and can be previewed in Contentful. Once published, any updates made to the assets in Bynder’s DAM are directly reflected across digital channels that are powered by Contentful.

Marketing experimentation and personalization are key drivers for today’s enterprises and the Optimizely app in Contentful is here to facilitate experimentation on structured content across all digital platforms – web, mobile, TV, wearables or even voice interfaces without the need for developer involvement. By connecting your content (copy, components, layouts and pages) in Contentful with experiments in Optimizely, marketers have greater visibility into what content is running across A/B or multivariate tests and can get better insights faster, without having to switch between platforms.

Once it is setup, editors can run experiments on content using the Contentful web app. Marketers can act more independently and make a winning variation the new default without the need to ask for code changes.

Dynamically delivering images and videos together with your content is now possible with the Cloudinary app in Contentful. This integration allows content editors to select media from their Cloudinary account and publish digital assets across channels.

The app is a widget that allows editors to select media by browsing asset collections from their Cloudinary account. Assets are directly linked into your Contentful entries and the selected assets can be previewed in Contentful, making it easier to see which content is being used and displayed on an entry.