What’s new - Extensibility

We constantly release updates; here are some recent highlights and favorites.
For a full list of new features and improvements, see our detailed ChangeLog.

App identities and events unlock new automation capabilities

We've updated the App Framework with new capabilities designed to automate content creation, enable complex workflows, and improve the governance of customer-built apps.

App Identities introduce an authentication mechanism that allows apps to interact with the content via the Content Management API (CMA), fully bypassing the need for manual user prompts or user-scoped keys. Events enable developers to trigger app actions in response to content changes. In contrast to webhooks, app events are created automatically whenever you install an app within a space (and removed when the app is uninstalled) and are only visible to the app itself.

App events screenshot

To learn more about the features please refer to the app development guide and the guide to using app identities and events. The features are available to all Contentful customers on the current version of the platform.

Customize the editorial interface faster with open source field editors

With Contentful’s new open source field editors, developers can now save time when creating fully customized editorial user experiences, while helping content creators be more productive and ship digital experiences faster.

Developers can customize and compose a tailored editing experience in Contentful by adapting the way that content input works. Now, it’s possible to tweak the appearance of field editors or even implement custom logic. Also, input fields can also be organized differently by grouping them, having conditional fields, or flattening the way the fields and references are displayed within a content entry.

Visit our developer documentation to learn how to use our field editor components.

Build your digital experience platform with the App Framework

The Contentful App Framework helps businesses build digital experience platforms with market-leading services to deliver digital experiences at scale, as opposed to buying a monolithic suite. By leveraging existing and new tech investments seamlessly integrated with open APIs, brands can maximize flexibility and agility to keep up with ever-increasing customer expectations across channelsApp Framework

Integrate with third-party tools directly on our Marketplace

Contentful’s Marketplace has apps that extend and expand the capabilities of the Contentful web app across a portfolio of systems, including: experimentation, personalization, digital asset management, collaboration, productivity, deployment and delivery services, and more. From the marketplace you can easily integrate your favorite third-party services, build better workflows and customize what you can do with Contentful. marketplace

Optimizely app

Marketing experimentation and personalization are key drivers for today’s enterprises and the Optimizely app in Contentful is here to facilitate experimentation on structured content across all digital platforms – web, mobile, TV, wearables or even voice interfaces without the need for developer involvement. By connecting your content (copy, components, layouts and pages) in Contentful with experiments in Optimizely, marketers have greater visibility into what content is running across A/B or multivariate tests and can get better insights faster, without having to switch between platforms.


Once it is setup, editors can run experiments on content using the Contentful web app. Marketers can act more independently and make a winning variation the new default without the need to ask for code changes.

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