What’s new?

Who needs a crystal ball when you’ve got Analytics?

You’re not a mind reader, but with Contentful Analytics and our agentic AI features, you’ll feel like one. Gain clarity, move faster, and drive more impact.

Watch our recap

When funnels collapse, marketers get creative

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Audiences are harder to reach, quality is harder to protect, and budgets are shrinking. Our Innovation Showcase unveils smarter ways to adapt and thrive in the age of AI.

Made to solve your problems and drive performance

78%

increase in conversion rate for Kraft-Heinz

10x

increase in content production for MailChimp

20x

personalized homepage variants for Docusign

higher CTRs for Ruggable

Contentful Analytics

Analytics that act with you

Analytics dashboard showing website metrics with total visitors (856,143), sessions (946,872), and views (1,526,901) over a 30-day period

A built-in assistant for making sharper, faster marketing moves

Your always-on AI agent

Analytics spots patterns, points out opportunities, and suggests next steps to act on immediately.

Adapt in real-time

Catch what’s working and what’s wobbling in the moment, not weeks later.

Ask and you’ll receive

Type any query — like “Why did engagement drop?” — and get a clear answer in seconds.

Embedded in your workflow

See performance signals and nudges inside Contentful, without darting between dashboards.

Explore Analytics

See Analytics in action

AI can churn out content at scale — but the real impact comes from using it to make your experiences better. Contentful Analytics reveals what resonates and how to enhance it, directly in your workflow. Learn how Analytics will transform your marketing strategy.

"Personalization Insights has opened up a whole new world of data for us. It acts like a magnifying glass on our content, allowing us to delve deeper into personalization and experience performance analysis."

Daniel Graupensperger

Associate Director, Product Management

Ruggable

AI Actions

You focus on impact, let AI handle the rest

Professional using a laptop with interface showing personalization menu and audience targeting options against blue background

AI features to give your team wings

AI Suggestions, available everywhere

From content improvements to audiences and experiences, power quality across Contentful.

Scale experiences, cut the busywork

With Automation Builder, publish the same campaign across multiple markets in seconds.

Run AI Actions in bulk

Update product descriptions, alt text, and entries across pages by the dozen in one go.

Always-on brand standards

Set it and forget it with the right guardrails. Every experience stays true to your voice and standards.

Explore AI Actions

More releases coming in hot

See the latest features in action to help marketers ship faster with complete confidence.

Publish at precisely the right time

With Timeline, you can preview and schedule content to go live exactly when you want. More peace of mind for the big launches and daily updates, and more time back to focus on the big picture.

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Timeline interface showing scheduled new product release with "Will publish" status, set to go live on Wednesday, October 1st

Experiment beyond your CMS

Quickly run tests on checkout flows, product pages, and UI elements, even if that content lives outside Contentful. Enhanced experimentation capabilities make it easy to preview changes and track results in real-time, all from one place.

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