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AI Case Studies & Real-World Examples

Overview

This document explains how AI tools can be applied effectively in real development scenarios. It outlines the types of tasks where AI delivers the most value, highlights where human validation is essential, and illustrates practical examples of how teams have adopted AI in a structured way. The goal is to demonstrate how AI can improve productivity without compromising quality, security, or alignment with Contentful’s standards.

Types of Apps

For the purpose of these case studies, we group Contentful apps into two broad categories:

Integration Apps — Apps that connect Contentful with external services or platforms, enabling content to move smoothly across systems. Typical examples include connectors to marketing automation tools, analytics platforms, or commerce solutions.

Platform Feature Apps — Apps that enhance Contentful’s own functionality, improving how editors and developers work inside the platform. These might take the form of sidebar helpers, custom dashboards, or AI-powered assistants that support content creation and management.

To make this concrete, we will study one example from each category: