What are marketplace apps and custom apps?

Apps help you with your work, integrate with external services and add additional functionalities to the Contentful web app.

There are two types of apps you can add and use with the Contentful web app: marketplace and custom. You can use either of those types to extend existing functionality or to add new features.

Marketplace apps

Marketplace apps are supported by Contentful. You can install any listed apps from the Contentful marketplace.

Custom apps

Custom apps are built exclusively for your organization’s use within the Contentful web app and are not listed on the Contentful marketplace. They are created by developers inside your company or a partner that your company works with.

Apps built by Contentful

These are supported by Contentful and are usually free and open source

  • AI Image Tagging: Automate tags on visuals with AI Image tagging app

  • Bynder: Find and use brand, marketing and product assets from your Bynder library

  • Cloudinary: Seamlessly deliver images and videos with the Cloudinary app

  • Commerce Layer: Add enterprise-grade ecommerce products with the Commerce Layer app

  • commercetools: Connect products with content via the commercetools app

  • Dropbox: Connect Contentful and Dropbox to easily share content

  • Gatsby Cloud: Instantly see content changes on your website with the Gatsby app

  • Google Analytics: Track content performance via the Google Analytics app

  • Image Focal Point: Optimally crop images for different screen sizes with the Image Focal Point app

  • Jira: Collaborate seamlessly on content edits with the Jira app

  • Netlify: Easily build and preview sites with the Netlify app

  • Optimizely: Enable experimentation at scale with the Optimizely app

  • Shopify: Integrate engaging ecommerce experiences with the Shopify app

  • Smartling: Automate and streamline localization with the Smartling app

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