The entry editor

The entry editor is where you add content for your entry. It may look slightly different depending on the content type you are working with, but it will look similar to the screenshot below.


At the top of the entry editor is the title, where you can see the name of the entry you are working on, as well as the number of other entries that reference it. For more information, see References.

The sidebar on the right contains options for setting the status of your content, assigning tasks to other team members, previewing your entry before publishing, linking to other entries, and adding translations. 

Depending on the content type you’re working with, the entry editor might also have the text editor, where you can format the text you add to a field.

Presence Indicator

The Presence Indicator allows to view users who are actively working on an entry in real time. This feature provides visibility into different statuses to avoid the risk of interference in the content development process and communication between team members.


The presence indicator is located in the top toolbar section, above the sidebar editor. The feature includes avatars of the users who are either actively working in the entry or were once in the entry but are no longer active. Presence states

The feature includes different states, indicated by a designated color associated with each avatar. By hovering over each avatar, you can view the names of the users. 

If a user is actively working on the entry, there will be a solid color around the user’s avatar in the top toolbar. You will also see that user’s avatar on the left side of the field to indicate where that user is currently working in the entry. 

If the user is inactive on the entry, the avatar will be greyed out. This indicates that the user was previously in the entry but is not actively working on the entry anymore.

Hovering over the grayed-out avatar would trigger a tooltip indicating how long ago a person was in the entry. The avatar of an inactive person will be shown in the entry for 2 hours since inactivity and then disappear.

Formatting with the text editor

The text editor field can be customized to use one of two text editor types: Rich Text or Markdown.

Rich Text


Rich Text is the simplest and most commonly used editor type. You’ve definitely used it before: you enter your content and use the formatting bar to add headings, add bullet points or a numbered list, add bolding to your text, etc. By default, Contentful lets you copy and paste internal links (that is, links to other entries within your space) without needing to add formatting. You’ll need to manually add external links using the hyperlink button.

To add images or videos, use the [ +Embed ] button and select Asset from the drop-down menu.

To add tabular content, use the table icon to add a simple 2x2 table, or copy and paste a table from your favorite website or text editor. For more information, see Tables in Rich Text fields.



The Markdown editor allows you to use GitHub-flavored Markdown to format your content, including manually defining headers, spacing and external links. You can add images by using typical ![Optional Image Name](image.png) formatting, or simply use the Insert media  button. To preview your formatting, use the Preview tab at the top of the text box. You also have the option of previewing in full screen mode by clicking the Expand button.

Tables and columns

You can create tables and columns using the Rich Text editor. For more information, see Tables in Rich Text fields.


A slug is the part of your URL that links directly to your entry. For example, this entry’s url is, where entry-editor is the slug. Slugs are important, both for being able to find entries, and for SEO purposes. The method for naming your slug depends on your organization. If you’re unsure, ask your space administrator.

Custom editors

You might find that the Contentful web app editor is missing some fields you're used to. You have the option to create an extension for the web app that will let you add custom fields to the editor. If you're interested in creating such an extension, have a chat with your developer team and then take a look at our developer documentation.

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