Webinar

Shipping Digital Transformation: Content Modeling and Localization That Scales

About

As operations become increasingly global, developing a modern architecture that drives operational efficiency is key for scaling digital experiences.

In this webinar you'll find out how European shipping and logistics company DFDS embarked on a digital transformation to structure their content for distribution across multiple channels in 22 languages. Learn how Software Developer and System Analyst Aleks Dubinskiy brought cross-functional teams together to build a scalable content model and localization strategy. You’ll also hear about the approach that saved DFDS valuable time and helped teams focus on what really matters: the customer experience across markets. 

Key takeaways: 

  • How to automate processes and save editors hundreds of hours of valuable time localizing content — without endless copying and pasting

  • How automation eliminates tedious and time-consuming tasks (the DFDS team saved 25 months of work!)   

  • How to build a content model that encourages reuse and consistency of content across regions, languages and campaigns

Recorded on
November 5, 2020
Duration
46 minutes
Watch now

Speakers

Aleks Dubinskiy
Software Developer and System Analyst
DFDS
Stephanie Perozo
Senior Product Marketing Manager
Contentful

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