Shipping Digital Transformation: Content Modeling and Localization That Scales


As operations become increasingly global, developing a modern architecture that drives operational efficiency is key for scaling digital experiences.

In this webinar you'll find out how European shipping and logistics company DFDS embarked on a digital transformation to structure their content for distribution across multiple channels in 22 languages. Learn how Software Developer and System Analyst Aleks Dubinskiy brought cross-functional teams together to build a scalable content model and localization strategy. You’ll also hear about the approach that saved DFDS valuable time and helped teams focus on what really matters: the customer experience across markets. 

Key takeaways: 

  • How to automate processes and save editors hundreds of hours of valuable time localizing content — without endless copying and pasting

  • How automation eliminates tedious and time-consuming tasks (the DFDS team saved 25 months of work!)   

  • How to build a content model that encourages reuse and consistency of content across regions, languages and campaigns

Recorded on
5 November 2020
46 minutes
Watch now


Aleks Dubinskiy
Software Developer and System Analyst
Stephanie Perozo
Senior Product Marketing Manager

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