Service Order Pro Feature Descriptions, SLAs, and Usage Limits

Version: March 31, 2025

This page contains definitions and details on features, SLAs, limits, and more associated with Contentful Pro subscription. In the event of a conflict between your Service Order and as described herein, your Service Order will control.

Pro features

• AI Actions – Configurable actions to automate content management tasks using AI. More information on capability and usage calculation can be found below.

• Connected spaces — Ability to enroll spaces in Orchestration, to reuse content and content models across spaces. Connected spaces are those which consume content or content models from other spaces. Spaces that provide the source content or content models do not count towards plan limits.

• Custom roles & permissions — Ability to define granular roles and permissions on space entities per user role.

• Environment governance — Ability for space admins to control which users have access to each environment in a space.

• Functions — Easily incorporate custom business logic or external content with serverless execution of event-triggered backend code snippets.

• Preview localization — Enables users to work in additional locales by providing more flexibility in building preview URLs.

• Reference view — Ability for editors to see every cross-linked entry and asset for a particular entry in a single view, and also apply bulk actions.

• SSO — Ability to provision, de-provision, and manage the privileges of Contentful users through a SAML-based Identity Provider (IdP) used by the customer. Includes a configuration module for setting up SSO in the Contentful web app.

• Teams — Ability to group users into teams. A team can also be assigned space memberships in which case all team members inherit those roles & permissions.

• User management API — A dedicated endpoint for managing organizations, organization memberships, teams and space memberships.

• Workflows — Ability to create a series of stages for content entries to progress through during the publishing process.

AI Actions - AI Consumption Units (CUs) per Output

• List price: 1 AI Consumption Unit = $1 = 1EUR

  For more details about the AI Consumption units per output, see AI Actions: Usage calculation.

Contentful Studio Features

• Design system components — Imported atomic or molecular components to create on-brand experiences

• Patterns — Saved design templates that provide structure to the front end and the ability to make edits at scale 

• Responsive design — Breakpoints that adapt the design layouts to web, tablet, and mobile preview environments

• Design tokens — Tokenized design values are coded into elements for adherence to brand guidelines

• Design property controls — Define which elements of a component can be changed (e.g. colors, paddings, fonts)

• Localization — Content translation achieved via field-level localization to create experiences 

• Content binding — Map existing content in Contentful to structured designs for content reusability at scale

• Experiences SDK — Register components for use within Contentful Studio by using the function provided by the SDK

• Roles & permissions — Admins can decide who within an organization can use, create, edit, and manage content, patterns, and design elements within Contentful Studio

• Versioning — See past versions of a page in a side-by-side visual format, compare changes to the current page, and restore back to previous versions if needed. 

Contentful Personalization Start features

• AI Suggestions

  • AI Audience Suggestions — Audience Suggestions uses the power of AI to identify audience segments. 

  • AI Experience Suggestions — Experience Suggestions uses the power of AI to deliver actionable recommendations for enhancing content personalization and experimentation.

• AI Variant Generation — Variant Generation uses AI to create meaningful content variations tailored for personalization and experimentation.

• Experiments

  • A/B/n Testing — A/B/n testing in Contentful Personalization allows you to run experiments with multiple variants of your content. Set up one or multiple variants per experiment, show them to all users or just specific audiences, and analyze the performance using your tools or Contentful Personalization's Experience Insights.

  • Smart Traffic Allocation — Manage and allocate resources between competing strategies based on real-time performance data. Unlike traditional methods, which divide resources equally regardless of outcome, Smart Traffic Allocation continuously adjusts its strategy to favor the most effective options, leading to more efficient and effective experimentation.

• Personalization — Dynamically serve tailored content and experiences adapted to user behavior and preferences for a relevant customer journey across all touchpoints

• Insights (Basic) 

  • Experience Insights — Experience Insights tracks the performance of your Personalizations and Experiments. It empowers marketers and data analysts with powerful insights, enabling them to make data-driven decisions. Our tool is designed to provide statistical analysis without creating yet another source of truth, integrating directly into your current data workflow.

  • Metrics Dashboard — Metric Dashboard provides an overview of all the metrics that you have set up. By default, Contentful Personalization tracks the performance of all metrics that you have set up across all of your Experiences.

• Basic Data Connections 

  • Google Analytics 4

  • Google Tag Manager 

  • Zapier

• Global Scale — Store profiles at the edge location nearest to each user to deliver experiments, personalized user experiences, and insights with low latency around the globe.
  

• EU Data Residency — Optionally, store all profiles in the European Union to enhance trust and solve your security and compliance needs. 

Contentful Personalization Core features

Everything in Contentful Personalization Start and…

• Insights (Advanced) 

  • Component Insights — Evaluate what content entries your Contentful Personalizationl Audiences are seeing from within Contentful. Component Insights tabulates what content entries Contentful Personalizationl Audience members have seen. You can use this information to identify the highest-impact content entries for personalized and/or experimental content.

  • Audience Insights — Evaluate how your visitors are distributed among your Contentful Personalization Audiences from within your content management system. Determining what content to experiment with or personalize starts with understanding your visitors. Audience Insights visualizes the number of profiles and sessions your Contentful Personalization Audience had over time. You can use this information to identify the user segments with the highest impact for personalized and/or experimental content.

• Premium Data Connections 

  • Albacross

  • Contentsquare 

  • Rudderstack 

  • Segment

  • Salesforce CRM

  • Shopify

  • Klaviyo

  • SAP Emarsys

Contentful Personalization Scale features

Everything in Contentful Personalization Core and…

• Linked Experiences — Linked Experiences allow you to use a single definition of a Contentful Personalization Experience across multiple Content Sources. This ensures that the same variant is served to individual visitors across all your content.

• Linked Audiences — Linked Audiences allow you to use Contentful Personalization Audience configurations across multiple Content Sources or to access Audiences that are maintained programmatically via the Management API.
  

Contentful Personalization Plan entitlements

Start 

• 100k Monthly Active Profiles (MAPs*) 

• One enabled Contentful space

• Unlimited Experiments 

• Unlimited Personalization

• Basic data connections**

• Up to 100 AI Audience Suggestions, AI Experience Suggestions, and AI Variant Generation 

Core

• 500k Monthly Active Profiles (MAPs*) 

• Up to 5 enabled Contentful spaces

• Unlimited Experiments 

• Unlimited Personalization

• Basic and premium data connections**

• Up to 500 AI Audience Suggestions, AI Experience Suggestions, and AI Variant Generation  

Scale 

• 1M Monthly Active Profiles (MAPs*) 

• Unlimited enabled Contentful spaces 

• Unlimited Experiments 

• Unlimited Personalization

• Basic and premium data connections** 

• Up to 1000 AI Audience Suggestions, AI Experience Suggestions, and AI Variant Generation 

*Monthly Active Profiles (MAPs) — Monthly active profiles refer to the number of unique profiles (users) that have sent at least one event to Contentful Personalization within a specified monthly timeframe. These profiles are considered active if they have interacted within the given period.

**Data Connections — A data connection represents the connection between a customer data source and Contentful Personalization.

Plan entitlements

• Users - up to 30

• Locales - up to 10

• Custom roles - up to 20

• Connected spaces - up to 3 per organization

• Workflows - up to 1 per environment

• AI Consumption Units – up to 150 / year (consumed by AI Actions). Unused AI Consumption Units expire at the end of each full or partial billing year, as applicable. 

• Function executions – up to 1,000,000 executions per month. Unused Function executions expire at the end of each full or partial billing month, as applicable.

  • Functions executed by Marketplace Apps do not count against Function limits and do not accrue overages. Marketplace App Executions are NOT charged.

Plan add-ons for AI Consumption Units, users, locales, custom roles, and asset bandwidth can increase the above limits.

Space entitlements

• Intro — 25 Content types, 10k Records, 3 Environments (1 master + 2 sandbox)

• Medium — 50 Content types, 50k Records, 4 Environments (1 master + 3 sandbox)

• Large — 75 Content types, 200k Records, 6 Environments (1 master + 5 sandbox)

Usage Limits

Monthly API calls:

• Pro plan comes with a baseline amount of API calls: 3,000,000 per month.

• Spaces add additional API calls to the Pro plan:

  • Intro, Medium, Large - each space license adds 2,000,0000 per month

• API call consumption above these amounts will be billed at USD / EUR 5 per 1,000,000 per month

Monthly CDN asset bandwidth:

• Each plan comes with a baseline amount of asset bandwidth:

  • Pro - 1 TB per month

• Spaces add additional asset bandwidth to the plans:

  • Standard spaces: Intro, Medium, Large - each space adds 0.75 TB per month

• Asset bandwidth consumption above these amounts will be billed at USD / EUR 65 per TB per month.

• Asset bandwidth is measured as the total size of all the assets downloaded within the usage period. Asset bandwidth also takes into account the assets cached on Contentful’s CDNs (Content Delivery Network). See more on asset bandwidth in the Usage Limits.

Contentful Personalization Usage Limits 

• Start

  • Number of total Contentful Personalization Experience API calls per month can be up to 10 times the MAPs purchased. 

  • Up to 100 AI Audience Suggestions, AI Experience Suggestions, and AI Variant Generation

• Core

  • Number of total Contentful Personalization Experience API calls per month can be up to 10 times the MAPs purchased. 

  • Up to 500 AI Audience Suggestions, AI Experience Suggestions, and AI Variant Generation

• Scale

  • Number of total Contentful Personalization Experience API calls per month can be up to 10 times the MAPs purchased. 

  • Up to 1000 AI Audience Suggestions, AI Experience Suggestions, and AI Variant Generation

Service Level Agreements (SLAs)

Uptime SLA - Service availability

• Content Delivery API

  • 99.5% Silver

• Asset CDN

  • 99.5% Silver

• Content Management API

  • 99.5% Silver

• Contentful Personalization Experience API 

  • 99.5% Silver

Support SLA - Maximum response time

• Severity 1 (Critical)

  • 8 business hours* - Silver

• Severity 2 (High)

  • 16 business hours - Silver

• Severity 3 (Standard)

  • 24 business hours - Silver

“Business hours” means Monday-Friday, 9am-5pm Pacific/Central European Time (based on contract location), excluding holidays.Pro Plan provides an opportunity for upgrading to a SLA for Uptime and Support. Please contact Sales to upgrade your Service Level Agreement.

Technical Limits

We enforce technical limits to ensure the shared-service infrastructure functions without interruption. Only use Contentful software and services if you agree with the technical limits outlined below.

Organizations on the Pro plan are subject to the following technical limits:

Technical limits are cumulative and can be reset only when an organization’s users delete individual items.

Regardless of the pricing plan, we reserve the right to take corrective action, including but not limited to the throttling of the service API for short periods, when the stability of the system is at risk.

Contentful Personalization Technical Limits

Previous versions

Previous versions of Service Order Pro Feature Descriptions, SLAs, and Usage Limits:

• November 19, 2024

• August 30, 2024

• August 27, 2024

• May 29, 2024

• March 27, 2024

• October 9, 2023