Audience insights
Overview
Audience Insights allow you to analyze the audience performance over a selected time frame to understand which user segment has the highest impact for your personalized content. It provides both high-level aggregate metrics, and breakdowns across individual audiences and profile dimensions.
The “Insights” page is displayed on the Optimization tab in the Contentful web app.
Audience Insights provide you with clear data for every experiment or personalization, such as:
Total audiences – The total number of audiences within the selected time frame that have at least one associated profile.
Total profiles – Represents the total number of unique profiles across all audiences in the selected time frame.
Average conversion rate – Displays the overall conversion rate across all audiences.
Calculated as: Total number of unique converters ÷ total number of profiles
NOTE: To have the Average conversion rate value displayed, you must first select a conversion metric.
Audience size over time
The Audience size over time is a time-series chart displaying the audience size over a period of time. You can use the chart to track how audience sizes evolve over a selected period, and compare the size of two audiences using the audience selector:
Top performing audiences
Displays the top-performing audiences, sorted by:
Number of profiles
Views
Sessions
Conversion rate
Currently displays the top 5 audiences for the selected sorting criteria.
Audience profile breakdown
Displays how audience activity is distributed across key profile dimensions.
Displays the top 5 values by number of views for each of the following dimensions:
Device type
Country
Referrer (source)
Locale (language + region)
Language
Use cases
Track the overall performance of audiences over time.
Identify high-performing and underperforming audiences.
Understand who makes up each audience based on device, geography, and language.
Support optimization decisions for targeting, personalization, and experimentation.