Benchmarking
Overview
Benchmarking is the process of comparing your performance metrics against a reference point to understand how well your content, campaigns, or experiences are performing.
In Contentful Analytics, Benchmarking allows you to compare the performance of content entries and groups of entries to understand how well they are performing relative to each other.
NOTE: Contentful Analytics is currently in beta. Reach out to your sales representative for more information about feature availability.
With Benchmarking, you can compare two individual entries, one single entry against a collection of entries, or two separate groups of entries against each other. It provides context for your metrics, helping you identify the top-performing content, and serves as a basis for making data-driven decisions for optimization.
Important: To access the Benchmarking feature in Contentful Analytics, make sure you have installed the latest version of the Experience SDK.
Use cases
Compare a specific banner’s performance with the performances of all banners for your marketing campaigns
Compare the performance of components related to two different topics or products. For example, for a flower store compare the performance of all components featuring tulips vs all components featuring roses